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Keywords: Radio
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Journal Articles
Journal:
Journal of Service Management
Journal of Service Management (2009) 20 (3): 317–341.
Published: 19 June 2009
...Alessandro Arbore; Paolo Guenzi; Andrea Ordanini Purpose Interpersonal relationships can be a key success factor in many service businesses. A capable disc jockey, for example, may help a radio station in improving customer satisfaction. But does he/she help in building customer loyalty too? What...
