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Keywords: Risk mitigation
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Journal Articles
Journal:
Journal of Service Management
Journal of Service Management (2021) 32 (1): 27–51.
Published: 16 March 2020
... Risk mitigation Co-creation Co-production Customer participation (CP) has been a central theme in the service management literature (Eiglier and Langeard, 1977 ; Chase, 1981 ; Bitner et al., 1997 ; Prahalad and Ramaswamy, 2004 ; Vargo and Lusch, 2004 ; Xie et al., 2008...
