Update search
Filter
- All
- Title
- Author
- Author Affiliations
- Full Text
- Abstract
- Keyword
- DOI
- ISBN
- EISBN
- ISSN
- EISSN
- Issue
- Volume
- References
Filter
- All
- Title
- Author
- Author Affiliations
- Full Text
- Abstract
- Keyword
- DOI
- ISBN
- EISBN
- ISSN
- EISSN
- Issue
- Volume
- References
Filter
- All
- Title
- Author
- Author Affiliations
- Full Text
- Abstract
- Keyword
- DOI
- ISBN
- EISBN
- ISSN
- EISSN
- Issue
- Volume
- References
Filter
- All
- Title
- Author
- Author Affiliations
- Full Text
- Abstract
- Keyword
- DOI
- ISBN
- EISBN
- ISSN
- EISSN
- Issue
- Volume
- References
Filter
- All
- Title
- Author
- Author Affiliations
- Full Text
- Abstract
- Keyword
- DOI
- ISBN
- EISBN
- ISSN
- EISSN
- Issue
- Volume
- References
Filter
- All
- Title
- Author
- Author Affiliations
- Full Text
- Abstract
- Keyword
- DOI
- ISBN
- EISBN
- ISSN
- EISSN
- Issue
- Volume
- References
NARROW
Format
Journal
Type
Date
Availability
1-2 of 2
Keywords: Role of marketing
Close
Follow your search
Access your saved searches in your account
Would you like to receive an alert when new items match your search?
Sort by
Journal Articles
Journal:
Journal of Service Management
Journal of Service Management (2014) 25 (2): 166–170.
Published: 14 April 2014
... to not only improve their papers, but also, to include the work of others in their study. © Emerald Group Publishing Limited 2014 Top management CEO Relevance Role of marketing Marketing scholarship Strategy Managerial practice “So, you want us to save marketing? That's...
Journal Articles
Journal:
Journal of Service Management
Journal of Service Management (2014) 25 (2): 195–212.
Published: 14 April 2014
... or description for an attribute had to be selected by at least four of the five judges. © Emerald Group Publishing Limited 2014 Strategy CEO CMO Emerging Consensus Technique (ECT) Role of marketing Strategic decision making For decades, marketers have been trying to be more accountable...
