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Keywords: Saudi Arabia
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Journal Articles
Understanding the usage of global social networking sites by Arabs through the lens of uses and gratifications theory
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Journal:
Journal of Service Management
Journal of Service Management (2015) 26 (4): 662–680.
Published: 17 August 2015
...Professor Nelson Oly Ndubisi and Professor Rajan Nataraajan; Ibrahim M Al-Jabri; M. Sadiq Sohail; Nelson Oly Ndubisi Purpose – The purpose of this paper is to increase understanding of the determinants and usage of global technology services in Saudi Arabia. The technology under investigation...
