... on the range of attributes that influence consumers’ purchase intention in voice commerce. Findings Key findings reveal that service attributes like service complexity and service consumption phase, along with service provider attributes such as brand familiarity and multichannel integration, emerge...

.... Pierre's pioneering framing, along with other founders, of service attributes, service models, and the service experience had much-needed implications for services marketing practice. This detailed tribute to a service field founder is, regrettably, quite original; too rare. There is value...