... in Northern Europe, which were pursuing service-led growth. Findings – The effects of service infusion processes on the sales function could be seen with respect to the three parts of the analytical framework: organization, roles, and competences. The results illustrate the need for a changed...

...Ville Eloranta; Taija Turunen Purpose – The purpose of this paper is to analyze how the service infusion literature explains competitive advantage through services. The four strategic management theories – competitive forces, the resource-based view, dynamic capabilities, and relational view...

... studies to develop and test a model of services success, generalizable to the population of large manufacturers. © Emerald Group Publishing Limited 2015 Servitization Capabilities Resources Service infusion Manufacturer Resource configurations Manufacturers are increasingly...