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Keywords: Social emergence
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Journal Articles
Journal:
Journal of Service Management
Journal of Service Management (2022) 33 (3): 465–484.
Published: 16 March 2022
... of branding with the concept of social emergence allows clarification of brand meaning cocreation at different levels of aggregation. Emergence means collective phenomena – like social structures, concepts, preferences, states, mechanisms, laws and brand meaning – manifest from the interactions of individuals...
