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Keywords: Solutions
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Journal Articles
The risks of providing services: Differential risk effects of the service‐development strategies of customisation, bundling, and range
Available to Purchase
Journal:
Journal of Service Management
Journal of Service Management (2011) 22 (3): 390–408.
Published: 21 June 2011
... of the risks accompanying the infusion of added services to the traditional goods offerings of manufacturing companies. Originality/value The paper provides a novel conceptualisation of service innovation and attendant risk. © Emerald Group Publishing Limited 2011 Services Solutions Risk...
