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Keywords: Subscriptions
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Journal Articles
Journal:
Journal of Service Management
Journal of Service Management (2024) 35 (6): 185–215.
Published: 21 June 2024
...Brenda Nansubuga; Christian Kowalkowski Purpose Subscription offerings are being hailed as the next service growth engine for companies in both business-to-consumer (B2C) and business-to-business (B2B) markets. The study analyzes how a manufacturing firm can develop and implement a scalable...
