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Keywords: Trade associations
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Journal Articles
Journal:
Journal of Service Management
International Journal of Service Industry Management (2005) 16 (5): 436–454.
Published: 01 December 2005
... Limited 2005 Trade associations Customer relations Sweden Telecommunications Customer clubs are assumed to create loyalty from the company perspective (Reichheld and Sasser, 1990). However, they seem to have attained a position of their own in many companies, and to have an institution...
