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Keywords: Twitter usage
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Journal Articles
Understanding the usage of global social networking sites by Arabs through the lens of uses and gratifications theory
Available to Purchase
Journal:
Journal of Service Management
Journal of Service Management (2015) 26 (4): 662–680.
Published: 17 August 2015
... to influence Twitter usage. Gender as well as user experience has a moderating effect in the relationship between self-presentation and usage. Research limitations/implications – The proposed framework contributes to global (technology) services management and marketing research by integrating personal...
