Issues

Special Issue: Behavioral pricing. Guest Editors: Hooman Estalami, Sarah Maxwell

Bundles = discount? Revisiting complex theories of bundle effects

Roger M. Heeler; Adam Nguyen; Cheryl Buff
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The effects of digit‐direction on eye movement bias and price‐rounding behavior

Keith S. Coulter
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Will you care when you pay more? The negative side of targeted promotions

Dungchun Tsai; Hsiao‐Ching Lee
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An integrated model of price, satisfaction and loyalty: an empirical analysis in the service sector

David Martín‐Consuegra; Arturo Molina; Águeda Esteban
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Value‐informed pricing in its organizational context: literature review, conceptual framework, and directions for future research

Paul Ingenbleek
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The effectiveness of “scratch and save” promotions: the moderating roles of price consciousness and expected savings

Sungchul Choi; Moontae Kim
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Guest editorial

Guest editorial

Hooman Estelami; Sarah Maxwell
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