Issues

Private and national brand consumers' images of fashion stores

Ram Herstein; Shaked Gilboa; Eyal Gamliel
View articletitled, SCM.SharedControls.Infrastructure.TitleDisplayModel?.Text
Open the PDF for in another window
Add to Citation Manager for Private and national brand consumers' images of fashion stores

The impact of user interactions in social media on brand awareness and purchase intention: the case of MINI on Facebook

Katja Hutter; Julia Hautz; Severin Dennhardt; Johann Füller
View articletitled, SCM.SharedControls.Infrastructure.TitleDisplayModel?.Text
Open the PDF for in another window
Add to Citation Manager for The impact of user interactions in social media on brand awareness and purchase intention: the case of MINI on Facebook

Front-of-package product labels: influences of varying nutritional food labels on parental decisions

My Bui; Velitchka D. Kaltcheva; Anthony Patino; Richard C. Leventhal
View articletitled, SCM.SharedControls.Infrastructure.TitleDisplayModel?.Text
Open the PDF for in another window
Add to Citation Manager for Front-of-package product labels: influences of varying nutritional food labels on parental decisions

A surname brand effect explanation for consumer brand preference and advocacy

Daniel Howard; Roger Kerin
View articletitled, SCM.SharedControls.Infrastructure.TitleDisplayModel?.Text
Open the PDF for in another window
Add to Citation Manager for A surname brand effect explanation for consumer brand preference and advocacy

The influence of brand trust and brand identification on brand evangelism

Enrique P. Becerra; Vishag Badrinarayanan
View articletitled, SCM.SharedControls.Infrastructure.TitleDisplayModel?.Text
Open the PDF for in another window
Add to Citation Manager for The influence of brand trust and brand identification on brand evangelism

Retail branding as a value creation process: managerial and research priorities

Clarinda Mathews-Lefebvre; Pierre-Louis Dubois
View articletitled, SCM.SharedControls.Infrastructure.TitleDisplayModel?.Text
Open the PDF for in another window
Add to Citation Manager for Retail branding as a value creation process: managerial and research priorities

Descriptive analysis of Nissan's electric vehicle commercialization strategies

Majid A. Dehkordi; Seiichiro Yonekura; SeyedHadi Kohnepushi
View articletitled, SCM.SharedControls.Infrastructure.TitleDisplayModel?.Text
Open the PDF for in another window
Add to Citation Manager for Descriptive analysis of Nissan's electric vehicle commercialization strategies

Transparency in pricing and its effect on perceived price fairness

Jodie L. Ferguson; Pam Scholder Ellen
View articletitled, SCM.SharedControls.Infrastructure.TitleDisplayModel?.Text
Open the PDF for in another window
Add to Citation Manager for Transparency in pricing and its effect on perceived price fairness

Unit price information on the reference price formation

José Luis Méndez García de Paredes; Ronald Sebastián Angola Cárdenas; Dayana Lisseth Sánchez Garcés
View articletitled, SCM.SharedControls.Infrastructure.TitleDisplayModel?.Text
Open the PDF for in another window
Add to Citation Manager for Unit price information on the reference price formation

Taking Technology to the Market

David Bishop
View articletitled, SCM.SharedControls.Infrastructure.TitleDisplayModel?.Text
Add to Citation Manager for Taking Technology to the Market

Social TV: How Marketers Can Reach and Engage Audiences by Connecting Television to the Web, Social Media, and Mobile

Kirk Hazlett APR, Fellow PRSA
View articletitled, SCM.SharedControls.Infrastructure.TitleDisplayModel?.Text
Add to Citation Manager for Social TV: How Marketers Can Reach and Engage Audiences by Connecting Television to the Web, Social Media, and Mobile

Brand Turnaround: How Brands Gone Bad Returned to Glory … and the 7 Game Changers That Made the Difference

Jim Harris
View articletitled, SCM.SharedControls.Infrastructure.TitleDisplayModel?.Text
Add to Citation Manager for Brand Turnaround: How Brands Gone Bad Returned to Glory … and the 7 Game Changers That Made the Difference

What Matters Now: How to Win in a World of Relentless Change, Ferocious Competition, and Unstoppable Innovation

Edwin Love
View articletitled, SCM.SharedControls.Infrastructure.TitleDisplayModel?.Text
Add to Citation Manager for What Matters Now: How to Win in a World of Relentless Change, Ferocious Competition, and Unstoppable Innovation

Kill the Company: End the Status Quo, Start an Innovation Revolution

Marianna Sigala PhD
View articletitled, SCM.SharedControls.Infrastructure.TitleDisplayModel?.Text
Add to Citation Manager for Kill the Company: End the Status Quo, Start an Innovation Revolution

The Little Black Book of Innovation

Kristin McGillicuddy
View articletitled, SCM.SharedControls.Infrastructure.TitleDisplayModel?.Text
Add to Citation Manager for The Little Black Book of Innovation