Issues

Special Issue: Branding and Sustainable Growth. Guest Editors: Stuart Roper, Leonor Vacas de Carvalho, Francisco Guzman

Branding and sustainable growth

Francisco Guzman; Stuart Roper; Leonor Vacas de Carvalho
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The nation brand molecule

José Rojas-Méndez
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Linking retailer corporate brand and environmental sustainability practices

Dale Miller; Bill Merrilees
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Ethical consumers' brand avoidance

Tore Strandvik; Anne Rindell; Kristoffer Wilén
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Using corporate stories to build the corporate brand: an impression management perspective

Sara Spear; Stuart Roper
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Employer branding: employer attractiveness and the use of social media

Anne-Mette Sivertzen; Etty Ragnhild Nilsen; Anja H. Olafsen
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Practices in the brand management system: identification and considerations for five business sectors

Mathieu Dunes; Bernard Pras
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Exploring brand masculine patterns: moving beyond monolithic masculinity

Salim L. Azar
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