Issues

Brand as a cognitive mediator: investigating the effect of media brands as a structural feature of textual news messages

Salla-Maaria Laaksonen; Alessio Falco; Mikko Salminen; Pekka Aula; Niklas Ravaja
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It’s not all about function: investigating the effects of visual appeal on the evaluation of industrial products using the example of product color

Klaus-Peter Wiedmann; Janina Haase; Jannick Bettels; Christian Reuschenbach
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Drivers and outcomes of branded mobile app usage intention

Lara Stocchi; Nina Michaelidou; Milena Micevski
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The influence of brand color identity on brand association and loyalty

ChangHyun Jin; MoonSun Yoon; JungYong Lee
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NIE-based SME brand building in foreign markets: an exploratory study

Jae-Eun Chung; Byoungho Jin; So Won Jeong; Heesoon Yang
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Number-location bias: do consumers correctly process the number on the product package?

Jihye Park; Yoon Jin Ma
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The moderating effect of emotion regulation on the relationship between risk aversion and brand sensitivity

Seyed Mahdi Alhosseini Almodarresi; Fereshte Rasty
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The evaluation of a brand association density metric

Marco Vriens; Song Chen; Judith Schomaker
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A touch of gloss: haptic perception of packaging and consumers’ reactions

Gwenaëlle Briand Decré; Caroline Cloonan
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