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Journal Articles

Branding and society: the social, cultural and financial impacts of brands in the twenty-first century

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Ming Lim, Temi Abimbola
Journal: Journal of Product & Brand Management
Journal of Product & Brand Management (2010) 19 (6)
https://doi.org/10.1108/jpbm.2010.09619faa.002
Published: 21 September 2010
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Journal Articles

Architecture as brand: store design and brand identity

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A.E. Kirby, A.M. Kent
Journal: Journal of Product & Brand Management
Journal of Product & Brand Management (2010) 19 (6): 432–439.
https://doi.org/10.1108/10610421011085749
Published: 21 September 2010
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Journal Articles

Who endorses whom? Meanings transfer in celebrity endorsement

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Elina Halonen‐Knight, Leila Hurmerinta
Journal: Journal of Product & Brand Management
Journal of Product & Brand Management (2010) 19 (6): 452–460.
https://doi.org/10.1108/10610421011085767
Published: 21 September 2010
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Journal Articles

Innovative corporate social responsibility: the founder's role in creating a trustworthy corporate brand through “green innovation”

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Tore Hillestad, Chunyan Xie, Sven A. Haugland
Journal: Journal of Product & Brand Management
Journal of Product & Brand Management (2010) 19 (6): 440–451.
https://doi.org/10.1108/10610421011085758
Published: 21 September 2010
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Journal Articles

Conceptualising the notion of corporate brand covenant

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Olutayo Otubanjo, Temi Abimbola, Olusanmi Amujo
Journal: Journal of Product & Brand Management
Journal of Product & Brand Management (2010) 19 (6): 410–422.
https://doi.org/10.1108/10610421011085721
Published: 21 September 2010
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Journal Articles

Mapping the “roots” of the consumer's image‐in‐use of companies

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Anne Rindell, Bo Edvardsson, Tore Strandvik
Journal: Journal of Product & Brand Management
Journal of Product & Brand Management (2010) 19 (6): 423–431.
https://doi.org/10.1108/10610421011085730
Published: 21 September 2010
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Journal Articles

Exploring the relationship between corporate, internal and employer branding

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Carley Foster, Khanyapuss Punjaisri, Ranis Cheng
Journal: Journal of Product & Brand Management
Journal of Product & Brand Management (2010) 19 (6): 401–409.
https://doi.org/10.1108/10610421011085712
Published: 21 September 2010
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Journal Articles

The value‐relevance of corporate reputation during the financial crisis

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Sascha Raithel, Petra Wilczynski, Matthias P. Schloderer, Manfred Schwaiger
Journal: Journal of Product & Brand Management
Journal of Product & Brand Management (2010) 19 (6): 389–400.
https://doi.org/10.1108/10610421011085703
Published: 21 September 2010
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Journal Articles

Guest editorial

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Francisco Guzman, Temi Abimbola
Journal: Journal of Product & Brand Management
Journal of Product & Brand Management (2009) 18 (5)
https://doi.org/10.1108/jpbm.2009.09618eaa.002
Published: 21 August 2009
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Journal Articles

Internal branding: a university's most valuable intangible asset

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Rex Whisman
Journal: Journal of Product & Brand Management
Journal of Product & Brand Management (2009) 18 (5): 367–370.
https://doi.org/10.1108/10610420910981846
Published: 21 August 2009
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Journal Articles

Translating country‐of‐origin effects into prices

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Ronald Drozdenko, Marlene Jensen
Journal: Journal of Product & Brand Management
Journal of Product & Brand Management (2009) 18 (5): 371–378.
https://doi.org/10.1108/10610420910981855
Published: 21 August 2009
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Journal Articles

Linking customer‐based brand equity with brand market performance: a managerial approach

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Ahmed H. Tolba, Salah S. Hassan
Journal: Journal of Product & Brand Management
Journal of Product & Brand Management (2009) 18 (5): 356–366.
https://doi.org/10.1108/10610420910981837
Published: 21 August 2009
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Journal Articles

Determinants of fashion store personality: a consumer perspective

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Malaika Brengman, Kim Willems
Journal: Journal of Product & Brand Management
Journal of Product & Brand Management (2009) 18 (5): 346–355.
https://doi.org/10.1108/10610420910981828
Published: 21 August 2009
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Journal Articles

Customer and non‐customer perspectives for examining corporate reputation

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Hamed M. Shamma, Salah S. Hassan
Journal: Journal of Product & Brand Management
Journal of Product & Brand Management (2009) 18 (5): 326–337.
https://doi.org/10.1108/10610420910981800
Published: 21 August 2009
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Journal Articles

One brand perception? Or many? The heterogeneity of intra‐brand knowledge

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Oliver Koll, Sylvia von Wallpach
Journal: Journal of Product & Brand Management
Journal of Product & Brand Management (2009) 18 (5): 338–345.
https://doi.org/10.1108/10610420910981819
Published: 21 August 2009
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Journal Articles

Pricing information goods

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Frank Linde
Journal: Journal of Product & Brand Management
Journal of Product & Brand Management (2009) 18 (5): 379–384.
https://doi.org/10.1108/10610420910981864
Published: 21 August 2009
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