...Hongyi Li; Fang‐Fang Tang; Liang Huang; Fiona Song Purpose The purpose of this paper is to analyze the online DVD market in Australia, which has not been researched so far, and to examine whether the pricing patterns in this market exhibit any regularity consistent or inconsistent with research...

.... The present research fills an important gap by demonstrating that retailer brand equity levels vary significantly between department store and specialty clothing store categories. Retailers Brand equity Trade associations Quality Australia An executive summary for managers and executive readers...

... Publishing Limited 2006 Consumer behaviour Customer satisfaction Brands Department stores Customer loyalty Australia An executive summary for managers and executive readers can be found at the end of this article. The notion that brands add value to products has been called brand...

... is in that 70 per cent or is in the 30 per cent of exceptions?” © Emerald Group Publishing Limited 2005 Brand management Brand equity Alternative medicine Australia New Zealand An executive summary for managers and executive readers can be found at the end of this article. In late...

... (Yin, 2003). A multiple, holistic case study design was used to investigate the branding of eight SME wineries in two regions of Australia: Southeast Queensland and the Canberra District. The decision to use a holistic approach to the case design was based largely on the small nature of the wineries...

... implementation. Brand management Brand identity Small to medium‐sized enterprises Case studies Australia An executive summary for managers and executive readers can be found at the end of this article. The world of branding is clearly dominated by big businesses, with whom we share...

... are recognized as markedly different to those in other tiers. © Emerald Group Publishing Limited 2005 Pricing Customer loyalty Wines Australia It is a well‐documented empirical fact that in most markets, customers satisfy their requirements from a number of options, which are typically...

... that the degree of cannibalisation in line extensions may be affected by similarity between the extension and parent brand and call for research examining this issue. Alcoholic drinks industry Australia Brand extensions Product attributes Product positioning When a new product line is launched...

...Michael Enright; Heath McDonald Looks at the traditional market entrants in the retail garden nursery products industry in a defined area of the eastern suburbs of Melbourne, Australia. Argues that it may well be to the detriment of these traditional entrants that a more marketing‐oriented approach...

... by a knife and fork within a circle(Weiss, 1992). In 1989 the “Pick the Tick” program was launched in Australia by The National Heart Foundation comprising a mark of approval(the tick) in a circle surrounded by the logo of the National Heart Foundation. This tick of approval by the National Heart Foundation...