... Emerald Publishing Limited 2022 Emerald Publishing Limited Licensed re-use rights only Internal branding Work engagement Mission engagement Organizational identification Emotional exhaustion Cognition SEM Internal marketing Marketing management Brand engagement Brand communication...

...Christin Seifert; Veena Chattaraman Purpose This study aims to provide a holistic understanding of how visual storytelling influences the objective and subjective cognitive responses of consumers, namely objective aesthetic impression and subjective aesthetic association, and aesthetic judgments...

... products” (HLCPs). Current theoretical approaches used to study co-branding strategies cannot completely explain consumer attitude toward HLCPs. In this study, the authors apply the ABC (affect-behavior-cognition) model of attitudes (as opposed to attitude as a whole) to explore how affect and cognition...

... the price difference) increases as a substitute (the fair process effect). We develop the argument below. Adam Nguyen can be contacted at: anguyen@siena.edu © Emerald Group Publishing Limited 2016 Emerald Group Publishing Limited Licensed re-use rights only Cognition Moderated...

... of brands. Findings – Schema theory can provide a comprehensive framework to analyze how consumers perceive brand information. A cognitive schema specifies the parameters of knowledge content, discriminates between different types of information and indicates how various pieces of information relate...

...Ling Peng; Geng Cui; Chunyu Li Purpose The purpose of this paper is to examine the influence of innovativeness, change seeking and cognitive effort on consumer responses to traditional versus virtual testing environment. Design/methodology/approach The empirical study collects concept...

...Marcus Abbott; Ray Holland; Joseph Giacomin; John Shackleton Purpose This paper aims to explore whether consumers' cognitive reactions to a branded product remain stable over time. In many created concepts, entity attributes are such that cognitive reactions to them change in a predictable manner...

...Marcus Abbott; John P. Shackleton; Ray Holland Purpose This paper aims to explore the cognitive processing mechanisms of concepts and categories by examining the methodologies behind how branded‐product concepts behave in the second of two co‐incident alternative constructs – as a member...

... than its actual value. Originality/value In presenting the concept of “digit‐directionality”, the paper offers an entirely new rubric in which to examine matters pertaining to numerical cognition. Keith S. Coulter can be contacted at: kcoulter@clarku.edu © Emerald Group Publishing Limited...

...). This relationship in turn influences the customer's responses (loyalty). Research limitations/implications By combining two methodological approaches of brand image evaluation: cognition (assessed through tangible and intangible brand attributes) and affect/emotion (assessed through brand personality scale...

... of left‐to‐right processing of price information and point out some consequences for retailers of the use of low numbers in price‐ending digits. © Emerald Group Publishing Limited 2004 Prices Promotional methods Image processing Cognition Consumer behaviour Marketing strategy...

... price dispersion for a product category, and that of an individual level variable‐need for cognition, in influencing consumer evaluation of reference prices across two experiments. The results support the hypothesized effects of need for cognition and demonstrate that, for low need, for cognition...

...Subramanian Sivaramakrishnan; Rajesh V. Manchanda In this paper, an interesting paradox is demonstrated – when consumers pay a great deal of attention to product and price information in an advertisement, they are likely to find themselves lacking the cognitive resources required to use...

...Lan Xia Usually price information is presented as arabic numerals and consumers’ brand selections often involve comparative judgments of product prices. One important issue concerns whether consumers process price information in a similar way to that found in numerical cognition research. Since...