... Sameti can be contacted at: a.sameti@unsw.edu.au 17 07 2021 22 12 2021 07 01 2022 10 01 2022 © Emerald Publishing Limited 2022 Emerald Publishing Limited Licensed re-use rights only Product development Product design Design thinking Innovation management Design...

... in practice. Originality/value A research gap at the interface of new product development and consumer behavior is addressed by investigating the effect of consumer-perceived NPC on consumers’ purchase behaviors. The importance of new-product creativity (NPC) has been expressed extensively by research...

... context. Kostis Indounas is the corresponding author and can be contacted at: indounas@aueb.gr © Emerald Group Publishing Limited 2015 Emerald Group Publishing Limited Licensed re-use rights only Service innovation Product development Services As in the case of physical products...

... The Wide Lens: A New Strategy for Innovation London, UK Penguin Group 2012 278 pp. US$29.95 © Emerald Group Publishing Limited 2014 --> Strategy Innovation Product development What determines commercial success for a product has been the Holy Grail...

...K.B. Saji; Shashi Shekhar Mishra; K.B. Saji Purpose The purpose of this paper is to empirically validate the moderating roles of organizational inertia and project duration in the new high‐tech product development process. Design/methodology/approach The study methodology involved two phases...

... College, North Easton, MA © Emerald Group Publishing Limited 2012 --> Innovation Idea professionals Idea‐active Product development Caution: Idea‐active content! “D” represents Diversification – an openness to as many diverse sources of ideas as possible...

... College, North Easton, MA © Emerald Group Publishing Limited 2012 --> Brand giants Brand management Product management Brand development Product development Mr Stephen Denny took the suggestion of a colleague and writer, named Roger von Oech, and he went beyond blog writing...

...Dennis Pitta; Elizabeth Pitta Purpose Over the last several decades, product development efforts have seen unacceptably high new product failure rates. One important factor is the presence of competitors who can interfere with marketing strategy and force changes that sap resources and reduce...

... Innovation Scale development Product characteristics Adoption Diffusion Product development An executive summary for managers and executive readers can be found at the end of this article. An innovation is an idea, practice, or object that is perceived to be new by an individual. It does...

... Limited 2010 --> Marketing strategy Innovation Consumer goods Customer loyalty Brand loyalty Product development Trade‐Off details a simple and comprehensive principle for product adoption by consumers. The simplicity of this principle is brilliant and appealing. The author...

...Hobart Swan; Dennis Pitta Purpose The purpose of this paper is to describe the development of a tool to aid new product development. Design/methodology/approach The case describes how an organization solved the problem of managing the new product development process in a way that integrates...

...Leisa R. Flynn Product development Product design Man machine interface Computers Computer studies Donald A. Norman is a psychologist and designer with a history at Apple Computer and a professorship at Northwestern University. He is the author of many books and scientific monographs...

... of the new product development group. Findings The paper provides an application of the organizational development to innovation. The process may not be applicable to all businesses but Portugal Telecom (PT) accomplished an extensive change in corporate culture. By carefully designing an innovation...

... – and his book is filled with concrete examples of successes and failures encountered in his 30‐plus years as a product developer. As the reader wends his way through the complexities of bringing a concept to market, he is encouraged by Baker's consolation that seeing the end result of his labors...

...Dennis Pitta Purpose The purpose of this paper is to describe a conceptual strategy approach that can be applied to product development. Design/methodology/approach The case describes an approach to avoid dangerous competition and find new uncluttered market space. The methodology...

... Product development Although platform sharing has become more popular across a wide variety of industries, its branding implications have largely been overlooked in both the product development and branding literatures (Levin and Levin, 2000 ; Olson, 2008). Ambler and Styles (1997) also note...

... optimization study, the problem is usually that there are more variables to work with rather than fewer. For this redevelopment project, the issue was the typical one that companies face – given the very long history with the product, it seemed to the product developers and technicians that many different...

... product to exploit the viral marketing strategic process and followed that strategy to introduce it. In addition, it demonstrates how gydgets can aid in the promotional phase of the new product development process as well as promotion in general. The product makes viral marketing possible and can help...

... limitations/implications Both studies use student samples, although all product classes and brands tested are popular with this demographic, which is a key target market for the tested industries. Practical implications Platform sharing is an increasingly popular product development strategy that offers...

...Elizabeth B. Goldsmith Toyohiro   Kono and Leonard   Lynn . Strategic New Product Development for the Global Economy . New York, NY : Palgrave Macmillan   2007 . 263 pp. , ISBN: 0‐230‐00199‐8 (hardback)   $85.00 © Emerald Group Publishing Limited 2008...