...S. Allen Broyles; Robert H. Ross; Donna Davis; Thaweephan Leingpibul Purpose Owing to the increasing market presence and financial success of retail brands, this study seeks to examine the comparative influence of manufacturer brands and retail brands on customers' purchase behaviors. Design...

.... Findings In general, the online branches of multi‐channel retailers have higher average prices and standard deviations than pure internet retailers. Overall, market prices decrease over time significantly within the sample period – about 17.4 per cent decrease for all titles, however, with popular titles...

...Ravi Pappu; Pascale G. Quester Purpose The purpose of this paper is to examine whether retailer brand equity levels vary between department store and specialty clothing store categories. Design/methodology/approach Retailer brand equity is conceptualized in this paper as a four‐dimensional...

...Richard Clodfelter This study examined the pricing accuracy at retail stores using scanners. Reports from weights and measures inspectors in nine states were analyzed over a four‐year period. Findings are reported on the number of pricing errors, the number and percentage of overcharges...