Issues

“I will buy what my ‘friend’ recommends”: the effects of parasocial relationships, influencer credibility and self-esteem on purchase intentions

Nicky Chang Bi; Ruonan Zhang
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Drivers of satisfaction and usage continuance in e-grocery retailing: a collaborative design supported perspective

Amresh Kumar; Pallab Sikdar; Manali Gupta; Pratibha Singh; Neena Sinha
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Predicting value cocreation behavior in social media via integrating uses and gratifications paradigm and theory of planned behavior

Arash H. Zadeh; Maryam Farhang; Mohammadali Zolfagharian; Charles F. Hofacker
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Native advertising relevance effects and the moderating role of attitudes toward social networking sites

Hye Jin Yoon; Yan Huang; Mark Yi-Cheon Yim
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From direct marketing to interactive marketing: a retrospective review of the Journal of Research in Interactive Marketing

Weng Marc Lim; Satish Kumar; Nitesh Pandey; Tareq Rasul; Vidhu Gaur
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Promoting smart wearable devices in the health-AI market: the role of health consciousness and privacy protection

Yanting Zhu; Yaobin Lu; Sumeet Gupta; Jinqiang Wang; Peng Hu
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Enhancing brick-and-mortar store shopping experience with an augmented reality shopping assistant application using personalized recommendations and explainable artificial intelligence

Robert Zimmermann; Daniel Mora; Douglas Cirqueira; Markus Helfert; Marija Bezbradica; Dirk Werth; Wolfgang Jonas Weitzl; René Riedl; Andreas Auinger
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Using personalization for cause-related marketing beyond compassion fade on social media

Jihye Kim; Minseong Kim
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The impact of artificial intelligence stimuli on customer engagement and value co-creation: the moderating role of customer ability readiness

Li Gao; Gang Li; Fusheng Tsai; Chen Gao; Mengjiao Zhu; Xiaopian Qu
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