Issues

Artificial intelligence application and future research directions in interactive marketing

Guest editorial: Artificial intelligence application and future research directions in interactive marketing

Andy Hao; Hongfei Liu
View articletitled, SCM.SharedControls.Infrastructure.TitleDisplayModel?.Text
Open the PDF for in another window
Add to Citation Manager for Guest editorial: Artificial intelligence application and future research directions in interactive marketing

Impact of delightful somatosensory augmented reality experience on online consumer stickiness intention

Tseng-Lung Huang; Henry F.L. Chung
View articletitled, SCM.SharedControls.Infrastructure.TitleDisplayModel?.Text
Open the PDF for in another window
Add to Citation Manager for Impact of delightful somatosensory augmented reality experience on online consumer stickiness intention

Corporate digital responsibility (CDR) in the age of AI: implications for interactive marketing

Werner H. Kunz; Jochen Wirtz
View articletitled, SCM.SharedControls.Infrastructure.TitleDisplayModel?.Text
Open the PDF for in another window
Add to Citation Manager for Corporate digital responsibility (CDR) in the age of AI: implications for interactive marketing

The relationship between AI stimuli and customer stickiness, and the roles of social presence and customer traits

Gang Li; Zhihuang Zhao; Lan Li; Yuanbo Li; Mengjiao Zhu; Yongxin Jiao
View articletitled, SCM.SharedControls.Infrastructure.TitleDisplayModel?.Text
Open the PDF for in another window
Add to Citation Manager for The relationship between AI stimuli and customer stickiness, and the roles of social presence and customer traits

Artificial intelligence in interactive marketing: a conceptual framework and research agenda

James W. Peltier; Andrew J. Dahl; John A. Schibrowsky
View articletitled, SCM.SharedControls.Infrastructure.TitleDisplayModel?.Text
Open the PDF for in another window
Add to Citation Manager for Artificial intelligence in interactive marketing: a conceptual framework and research agenda

Let virtual creatures stay virtual: tactics to increase trust in virtual influencers

Ying Qu; Eunsoo Baek
View articletitled, SCM.SharedControls.Infrastructure.TitleDisplayModel?.Text
Open the PDF for in another window
Add to Citation Manager for Let virtual creatures stay virtual: tactics to increase trust in virtual influencers

Artificial intelligence in healthcare: the value co-creation process and influence of other digital health transformations

Eric L. Swan; James W. Peltier; Andrew J. Dahl
View articletitled, SCM.SharedControls.Infrastructure.TitleDisplayModel?.Text
Open the PDF for in another window
Add to Citation Manager for Artificial intelligence in healthcare: the value co-creation process and influence of other digital health transformations

The role of cuteness on consumer attachment to artificial intelligence agents

Alexis Yim; Annie Peng Cui; Michael Walsh
View articletitled, SCM.SharedControls.Infrastructure.TitleDisplayModel?.Text
Open the PDF for in another window
Add to Citation Manager for The role of cuteness on consumer attachment to artificial intelligence agents

Richness and dynamics: how to improve virtual reality tourism adoption with virtual social clues

Jiaji Zhu; Yushi Jiang; Yedi Wang; Qiang Yang; Wei Li
View articletitled, SCM.SharedControls.Infrastructure.TitleDisplayModel?.Text
Open the PDF for in another window
Add to Citation Manager for Richness and dynamics: how to improve virtual reality tourism adoption with virtual social clues