... and decision-making occur (Peltier et al., 2026 ; Wang, 2023). Social media marketing Critical theory Personalization Social networks Direct marketing Data privacy Interactivity Consumer behavior Internet Online consumer behavior Information technology Marketing psychology Human...

.... reaching funding goals) by considering their social and geographic peer influences. Design/methodology/approach The author constructed a social network and a geographic network of crowdfunding backers based on a data set from Kickstarter.com and used closeness centrality to quantify the network...

... (Adams, 1965) The customer and business organization act as exchange partners by sharing thoughts and ideas, often via social media (Choudhury and Harrigan, 2014) Social network theory Network analogy shows that many paths leading away from any “A” lead back again to “A” in primitive societies...

... interactions was used to define “strength” in the current study. © Emerald Publishing Limited 2019 Emerald Publishing Limited Licensed re-use rights only Social networks Internet advertising Advertising Facebook Consumer behaviour internet Social information Social impact theory...

... and registration. In social network theory, information is disseminated among users is explained through the strength of weak ties (Granovetter, 1983). Specifically, the flow of information from one individual to the next is likely when there is a weak tie. Therefore, friends and family would be an example...

... be contacted at: neha.neha.bh@gmail.com 04 01 2018 12 04 2018 26 08 2018 27 11 2018 © Emerald Publishing Limited 2019 Emerald Publishing Limited Licensed re-use rights only Social networks E-commerce Consumer behaviour internet Virtual communities Millennial...

... of media personae. Social networking sites such as Facebook and Twitter have been strongly associated with the rise of new media (Hennig-Thurau et al., 2010), making these digital environments an important part of online consumer experiences. Thus, our research question in this paper...

...Mark J. Pelletier; Alisha Blakeney Horky Purpose – The purpose of this exploratory study is to expand the knowledge of the current literature stream and to attempt to more fully understand the simple but singularly unique aspect of social networking communication that is the Facebook “Like...

...Mª Ángeles Oviedo-García; Miriam Muñoz-Expósito; Mario Castellanos-Verdugo; María Sancho-Mejías Purpose – The purpose of this paper is to propose a comprehensive metric for customer engagement in Facebook, the top social networking site. Design/methodology/approach – The approach...

...Dr Angela Hausman; Shannon Cummins; James W. Peltier; John A. Schibrowsky; Alexander Nill Purpose – The purpose of this article is to review the consumer behavior and social network theory literature related to the online and e-commerce context. Design/methodology/approach – To conduct...

... (Goldberg, 1981), along with agreeableness, conscientiousness, neuroticism, and openness to experience. Margherita Pagani can be contacted at: margherita.pagani@unibocconi.it © Emerald Group Publishing Limited 2013 Social media marketing Social networks Consumer behaviour internet...

... started with the key words employed by Schibrowsky et al. (2007) and added terms that are more current. From the previous work we included terms such as internet, online, Web, email, electronic commerce. We added newer terms such as social networks, social media, viral, online communications...

...José Carlos Martins Rodrigues Pinho; Ana Maria Soares Purpose The purpose of this paper is to provide an understanding of the process of new technology adoption, notably social networks (SN), relying on a specific model, the technology acceptance model (TAM). Design/methodology/approach...

...Sally Harridge‐March; Áine Dunne; Margaret‐Anne Lawlor; Jennifer Rowley Purpose The purpose of this paper is to explore why young people use and participate in social networking sites (SNSs) with specific reference to Bebo. Design/methodology/approach A qualitative approach is employed...

... on social networks using the wine sector as the research basis. Design/methodology/approach The paper examines the current usage of discussion fora by wine enthusiasts through a netnographic approach. A non‐probability purposive sample of wine discussion fora in three countries is employed to determine...

...Adrian Palmer; Adrian Palmer; Nicole Koenig‐Lewis Purpose Direct marketing faces challenges and opportunities associated with the emergence of social network media. Companies need to address target audiences both directly and also indirectly through social media. The purpose of this paper...