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Volume 1, Issue 2
1 February 1987
Journal of Services Marketing Cover Image for Volume 1, Issue 2
Review Article| February 01 1987

ECHOIC MEMORY EXPLORED AND APPLIED Available to Purchase

Terry Clark
Terry Clark
Instructor in marketing at the University of Notre Dame, and is currently finishing up his Ph.D. from Texas A&M University. Dr. Clark's research interests include marketing strategy, international marketing, and problem solving and creativity in marketing.
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Author & Article Information
Publisher: Emerald Publishing
Online ISSN: 2054-1651
Print ISSN: 0887-6045
© MCB UP Limited
1987
Journal of Services Marketing (1987) 1 (2): 41–48.
https://doi.org/10.1108/eb024707

The author reviews the concept of echoic memory. The topics of the modality advantage of echoic over visually received stimuli, the suffix effect, echoic trace duration, and speech recognition are examined. These concepts are then discussed and their implications for advertising communication are examined.

© MCB UP Limited
1987
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