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Issue
1 February - Volume 11, Issue 1, Pages 10 - 80
1 April - Volume 11, Issue 2, Pages 91 - 149
1 June - Volume 11, Issue 3, Pages 165 - 214
1 August - Volume 11, Issue 4, Pages 230 - 298
1 October - Volume 11, Issue 5, Pages 303 - 357
1 December - Volume 11, Issue 6, Pages 366 - 445
Volume 11, Issue 5
1 October 1997
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ISSN
0887-6045
EISSN
2054-1651
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Searching for information in marketspace: does the form ‐ product or service ‐ matter?
Meera Venkatraman
;
Ruby Roy Dholakia
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titled, SCM.SharedControls.Infrastructure.TitleDisplayModel?.Text
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for Searching for information in marketspace: does the form ‐ product or service ‐ matter?
Exploring market orientation in banks: an empirical examination in Saudi Arabia
Shahid N. Bhuian
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for Exploring market orientation in banks: an empirical examination in Saudi Arabia
Strategic pricing differentiation in services: a re‐examination
Kaushik Mitra
;
Louis M. Capella
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for Strategic pricing differentiation in services: a re‐examination
Radio advertising information strategy: differences between services and products
Avery M. Abernethy
;
James I. Gray
;
Daniel D. Butler
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for Radio advertising information strategy: differences between services and products
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