Issues

Special Issue: Advancing Qualitative Research Methodology in Service Research. Guest Editors: Lars Witell, Maria Holmlund, Anders Gustafsson

Guest editorial: a new dawn for qualitative service research

Lars Witell; Maria Holmlund; Anders Gustafsson
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The evolution and impact of qualitative research in Journal of Services Marketing

Aku Valtakoski
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Commentary: exposing a research bias or a relic of research practice

Rebekah Russell-Bennett; Mark Scott Rosenbaum; Ryan McAndrew
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Text mining analysis roadmap (TMAR) for service research

Mohamed Zaki; Janet R. McColl-Kennedy
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Exploring the ZMET methodology in services marketing

Charles Hancock; Carley Foster
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Design fiction diegetic prototyping: a research framework for visualizing service innovations

Tracy Harwood; Tony Garry; Russell Belk
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Increasing rigor and relevance in service research through ethnography

Catharina von Koskull
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Opportunities for ethnographic methodologies in B2B service research

Joona Keränen; Daniel D. Prior
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Service action research: review and guidelines

Mattias Elg; Ida Gremyr; Árni Halldórsson; Andreas Wallo
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Ten lessons for qualitative transformative service researchers

Courtney Nations Azzari; Stacey Menzel Baker
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Viewpoint: getting your qualitative service research published

Maria Holmlund; Lars Witell; Anders Gustafsson
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