Issues

Understanding consumers’ live-streaming shopping from a benefit–risk perspective

Chunfeng Chen; Depeng Zhang
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Virtually present others and their influence on complainants’ follow-ups and firm response

Rosa E. Rios; Hernan E. Riquelme; Alessandro Comai
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Informal service economy: a research study of attitudes, motivations and practices among informal entrepreneurs

Oscar Naranjo Del Giudice; Mario Giraldo; Linda Alkire; Gabriel Orozco Restrepo
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Enhancing affective commitment through gamified services of luxury brands: role of game mechanics and self-congruity

Garima Saxena; Sheetal Jain; Sita Mishra
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Business types matter: new insights into the effects of anthropomorphic cues in AI chatbots

Kibum Youn; Moonhee Cho
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How do influencers’ characteristics affect followers’ stickiness and well-being in the social media context?

Hsiao-Han Lu; Ching-Fu Chen
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Liminal digital birthspaces: social media and consumer proactivity for well-being

Marlini Bakri; Janet Davey; Jayne Krisjanous; Robyn Maude
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Responsibilization during uncontrollable events: understanding how consumers assign and accept responsibility for service employee welfare

Nora Moran; Steven Shepherd; Janice Alvarado
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Does status demotion in hierarchical loyalty programs foster relationship fading?

Shanta Banik; Fazlul K. Rabbanee
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