Issues

Video Dial Tone: The New World of Services Marketing

Roland T. Rust; Richard W. Oliver
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Retail Sales Training: Practices and Prescriptions

Linda S. Pettijohn; Charles E. Pettijohn
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A Consumer Complaint Framework with Resulting Strategies: An Application to Higher Education

Arthur L. Dolinsky
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The Traits of Successful New Service Development

Scott Edgett
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Practical Applications of Music in Service Settings

J. Duncan Herrington; Louis M. Capella
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The Importance of Servicescapes in Leisure Service Settings

Kirk L. Wakefield; Jeffrey G. Blodgett
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