Kristy E Reynolds
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Journal Articles

Exploring consumers’ attitude towards relationship marketing

Michael A Jones, Kristy E Reynolds, Mark J Arnold, Colin B Gabler, Stephanie T Gillison, Vincent Myles Landers
Journal: Journal of Services Marketing
Journal of Services Marketing (2015) 29 (3): 188–199.
https://doi.org/10.1108/JSM-04-2014-0134
Published: 11 May 2015
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Journal Articles

Exploring a new perspective on service efficiency: service culture in retail organizations

Lauren Skinner Beitelspacher, R. Glenn Richey, Kristy E. Reynolds
Journal: Journal of Services Marketing
Journal of Services Marketing (2011) 25 (3): 215–228.
https://doi.org/10.1108/08876041111129191
Published: 24 May 2011
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