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Keywords: Accountants
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Journal Articles
Journal:
Journal of Services Marketing
Journal of Services Marketing (2009) 23 (2): 124–131.
Published: 24 April 2009
...Kenneth E. Clow; Robert E. Stevens; C. William McConkey; David L. Loudon Purpose The purpose of this study is to examine the attitude of accountants towards advertising and to investigate changes in attitude that may have occurred between 1993 and 2004. Design/methodology/approach Data were...
Journal Articles
Journal:
Journal of Services Marketing
Journal of Services Marketing (2006) 20 (3): 152–159.
Published: 01 April 2006
...Kevin M. McNeilly; Terri Feldman Barr Purpose This study of professional accounting firm clients identifies a set of common expectations, examines the opportunities to exceed expectations, and considers the potential of exceeding expectations and “delighting” clients. Design/methodology...
