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Keywords: Apomediaries
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Journal Articles
Journal:
Journal of Services Marketing
Journal of Services Marketing (2019) 33 (1): 5–15.
Published: 08 April 2019
... Value co-creation Customer participation Vulnerable consumers Transformational service Apomediaries According to the logics of service, interaction is the basis of value creation and value fulfilment. Inherent in this understanding of value creation is individual actor agency...
