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Keywords: Cocreation
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Journal Articles
Journal:
Journal of Services Marketing
Journal of Services Marketing (2024) 38 (1): 113–130.
Published: 01 December 2023
... for balanced centricity provide a research agenda. Research limitations/implications A multiactor, balanced centricity perspective extends understanding of value cocreation, service resilience and service sustainability. Strategies for anticipating, coping with and adapting to disruptions in service...
