.... Furthermore, the findings of the study illustrate the importance of understanding the local culture to develop a successful international service strategy. International service strategy Culture Competitive advantage Starbucks International business RQ3. How can firms develop...

... of 4,233 press advertisements, taken from generalist magazines, was conducted using an original analytical framework based on competitive advantage. This framework was used to measure the impact on the advertising strategy of the following variables: type of offer, type of market and industry. Findings...

... of employee knowledge as a foundation for competitive advantage in retail and service organizations. Specifically, it seeks to theorize that the firm's operant knowledge resources combine to develop the service‐based value proposition of enhanced ability to meet customer needs that results in greater...

... Emerald Group Publishing Limited 2007 Customer services quality Customer satisfaction Cross‐cultural studies Competitive advantage Professional services An executive summary for managers and executive readers can be found at the end of this issue. In the last decade, firms have...

... flexibility. Design/methodology/approach A model is extended to apply to services marketing. The “strategic wheel of service performance” provides a framework to discuss the managerial implications from integration of market orientation, strategic flexibility, competitive advantage, and service...

...Gary S. Lynn; Alan C. Maltz; Peter M. Jurkat; Michael D. Hammer Large firms have traditionally commanded a competitive advantage in the marketplace over small firms by being able to use their financial strength to perform large‐scale market research studies, to design and implement wide...

... 1998 Competitive advantage Market orientation Profitability Service quality Services marketing Stockbrokers Marketing literature has long stressed the importance of the marketing concept and has regarded it as a foundation of the marketing discipline (e.g., Barksdale and Darden...

...Molly Inhofe Rapert; Brent M. Wren Quality has progressed from a rough conceptualization of a tactical problem to a viable competitive opportunity that should be maximized strategically. We discuss the viability of quality as a sustainable competitive advantage. Based on a longitudinal study...

... service, is often the key factor that builds competitive advantage for service providers. The main goal article is to provide a conceptual framework for service loyalty, but one that is not based on empirical support. Contends that this framework can assist service providers in determining the type...

... cites several cases where service guarantees have worked. Ettorre (1994) cites several instances involving service guarantees with particular focus on GTE. © MCB UP Limited 1997 Competitive advantage Conjoint analysis Consumer behaviour Guarantees Restaurants Service quality...

... not only expects that the retailer will continue to behave so in future encounters, he or she strongly believes that the retailer should act that way (Boulding et al., 1993). © MCB UP Limited 1995 Competitive advantage Consumer behaviour Customer requirements Distribution...

... Competitive advantage Employees Image Internal marketing Promotion Services marketing Strategic planning An important ingredient of strategic planning is a firm′s core competency. When properly managed core competency can lead to a competitive advantage for the firm or an increase in market...

.... © MCB UP Limited 1994 Competitive advantage Continuing development Customer service Department stores Retailing Sales training The retail environment is becoming increasingly competitive. Today,retailers often find themselves in competition with a diverse group. The diversity...

... its industry. A “temporal pattern‐recognition deficiency” also seems to exist which tends to inhibit managers in finding patterns of behavior over time. Competitive advantage Marketing Marketing communications Service industries Signs Simulation Strategic planning The phenomenon...

...John F. Preble; Richard C. Hoffman Suggests that competitive mobility is based on strategic adaptation to meet customer needs and market trends. This type of competitive advantage is characteristic of mobile service franchises, and it also has implications for non‐franchised businesses. Reviews...

... market share, sharing customers with other business units in the firm, having strong service image, and being in a market with a small number of competitors positively influences market share. © MCB UP Limited 1993 Competitive advantage Corporate image Market share Service industries...

... service insurance as a way in which companies can differentiate themselves from competition. © MCB UP Limited 1993 Competitive advantage Consumers′ risk Customer service Differentiation Insurance VOLUME 7 NUMBER 1 1993 Commentary: Customer Service Insurance Allen J. Klose The American...

... their marketing deficiencies and becoming more proactive. Considers a model for developing a bank′s effectiveness and improving customer satisfaction,thus developing a competitive edge. © MCB UP Limited 1992 Banking Competitive advantage Customization Financial services Interaction Marketing...

... orientations. Argues that this type of method can help managers to maintain or build their position in relation to competition. Illustrates the stages involved in customer‐based competitive analysis with a case example. © MCB UP Limited 1992 Competitive advantage Competition Customer‐oriented...