... Limited 2013 International service strategy Culture Competitive advantage Starbucks International business The international joint venture (IJV) has become a dominant strategy to enter foreign markets and is used widely by multinational service firms developing their foreign markets...

... of 4,233 press advertisements, taken from generalist magazines, was conducted using an original analytical framework based on competitive advantage. This framework was used to measure the impact on the advertising strategy of the following variables: type of offer, type of market and industry. Findings...

... of employee knowledge as a foundation for competitive advantage in retail and service organizations. Specifically, it seeks to theorize that the firm's operant knowledge resources combine to develop the service‐based value proposition of enhanced ability to meet customer needs that results in greater...

.... In the last decade, firms have come to realize that understanding, meeting and anticipating customer needs is probably the most important source of sustained competitive advantage for a firm (Vilares and Coelho, 2003). In‐depth knowledge of how to satisfy customers is particularly important in industrialized...

... flexibility. Design/methodology/approach A model is extended to apply to services marketing. The “strategic wheel of service performance” provides a framework to discuss the managerial implications from integration of market orientation, strategic flexibility, competitive advantage, and service...

...Gary S. Lynn; Alan C. Maltz; Peter M. Jurkat; Michael D. Hammer Large firms have traditionally commanded a competitive advantage in the marketplace over small firms by being able to use their financial strength to perform large‐scale market research studies, to design and implement wide...

... number of working undergraduate students. As a result, service providers more oriented to their markets are likely to make changes to meet or exceed customer expectations. Therefore, premium service quality is expected to be an end result of a market‐oriented service firms. Competitive advantage...

...Molly Inhofe Rapert; Brent M. Wren Quality has progressed from a rough conceptualization of a tactical problem to a viable competitive opportunity that should be maximized strategically. We discuss the viability of quality as a sustainable competitive advantage. Based on a longitudinal study...

... service, is often the key factor that builds competitive advantage for service providers. The main goal article is to provide a conceptual framework for service loyalty, but one that is not based on empirical support. Contends that this framework can assist service providers in determining the type...

..., courtesy of server and service guarantee. The presence of an explicit service guarantee is not uniformly desirable in the selection of a table service restaurant. © MCB UP Limited 1997 Competitive advantage Conjoint analysis Consumer behaviour Guarantees Restaurants Service quality...

... for the next service experience (Bitner, 1990). © MCB UP Limited 1995 Competitive advantage Consumer behaviour Customer requirements Distribution management Face‐to‐face communications Marginal costing Service quality Services marketing Video The traditional marketing mix variables...

... employees as internal customers, viewing jobs as internal products, and (just as with external marketing) endeavoring to design these products to meet the needs of these customers better. © MCB UP Limited 1994 Banking Competitive advantage Employees Image Internal marketing Promotion...

... that training makes the salesman (Bragg, 1986 , 1988). Sales training has also been described as a crucial ingredient in the development of a sustainable competitive advantage. In fact, these authors feel that its salesforce enables a firm to distinguish itself from the competition(Kerr and Burzynski, 1988...

.... Brand names can often be repositories for a firm′s reputation: high quality performance on one product can often be transferred to another product via the brand name (Moorthy, 1985). © MCB UP Limited 1994 Competitive advantage Marketing Marketing communications Service industries Signs...

...John F. Preble; Richard C. Hoffman Suggests that competitive mobility is based on strategic adaptation to meet customer needs and market trends. This type of competitive advantage is characteristic of mobile service franchises, and it also has implications for non‐franchised businesses. Reviews...

... market share, sharing customers with other business units in the firm, having strong service image, and being in a market with a small number of competitors positively influences market share. © MCB UP Limited 1993 Competitive advantage Corporate image Market share Service industries...

... service insurance as a way in which companies can differentiate themselves from competition. © MCB UP Limited 1993 Competitive advantage Consumers′ risk Customer service Differentiation Insurance VOLUME 7 NUMBER 1 1993 Commentary: Customer Service Insurance Allen J. Klose The American...

... orientations. Argues that this type of method can help managers to maintain or build their position in relation to competition. Illustrates the stages involved in customer‐based competitive analysis with a case example. © MCB UP Limited 1992 Competitive advantage Competition Customer‐oriented...

... their marketing deficiencies and becoming more proactive. Considers a model for developing a bank′s effectiveness and improving customer satisfaction,thus developing a competitive edge. © MCB UP Limited 1992 Banking Competitive advantage Customization Financial services Interaction Marketing...