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Journal Articles

The influence of coupon face value on service quality expectations, risk perceptions and purchase intentions in the dental industry

Judith A. Garretson, Kenneth E. Clow

Journal of Services Marketing (1999) 13 (1): 59–72.

https://doi.org/10.1108/08876049910256122

Published: 01 February 1999

..., the positive impact was negated by negative impacts on service quality expectations and perceived purchase risk. Further results and implications of the study for professional services are addressed. © MCB UP Limited 1999 Consumer behaviour Consumer’s risk Dentists Promotional coupons...

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Journal Articles

Strategies for Reducing Perceptions of Quality Risk in Services

Journal of Services Marketing (1990) 4 (3): 5–12.

https://doi.org/10.1108/EUM0000000002513

Published: 01 March 1990

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