Keywords: Customer service
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Journal Articles
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Journal of Services Marketing 1–17.
Published: 01 June 2026
... ; Fitzsimons and Lehmann, 2004 ; Reimer and Benkenstein, 2016). Tipping Social norms Reactance Tip prompts Service encounters Service outcomes Choice architecture Consumer autonomy Customer service Experimental design Behavioral insight Tipping is a long-established norm in many...
Includes: Supplementary data
Journal Articles
Journal Articles
Journal Articles
Journal of Services Marketing (2025) 39 (3): 265–279.
Published: 25 February 2025
...Laurel Johnston; Joanna Phillips Melancon; J. Sebastian Leguizamon Purpose In response to the growing popularity of brands’ using social media as a customer service channel (webcare), this research examines how companies redirect consumers from the public social media feed to a private channel...
Includes: Supplementary data
Journal Articles
Journal Articles
Journal of Services Marketing (2024) 38 (1): 43–55.
Published: 21 December 2023
... imitators accelerate their innovation that drives innovators to accelerate their innovation, which drives imitators to further accelerate their imitation. Internet Customer service Case study method Artificial intelligence (AI) System dynamics in markets Improving innovation processes Over...
Journal Articles
Journal of Services Marketing (2024) 38 (2): 190–216.
Published: 11 December 2023
... to improve the state of service industries by conducting participatory action research, promoting grassroots organizing/advocacy, implementing digitized customer service and addressing workforce soft skills deficiencies. Research limitations/implications The authors consider how service work can...
Journal Articles
Journal Articles
Journal Articles
Journal of Services Marketing (2022) 36 (2): 297–309.
Published: 22 October 2021
.... Moreover, consumers who appear to be less emotionally responsive in service recovery situations may be suppressing or faking emotion. Electronic voice analysis may be helpful for customer service representatives to identify and address these situations. Additionally, understanding the emotions evoked...
Journal Articles
Journal of Services Marketing (2021) 35 (8): 977–987.
Published: 22 September 2021
...Nora Moran; Sigalit Ronen This research is first to explore why the emotional costs of service labor are not recognized in certain cases, and provides insight on how to improve customer treatment of lower-level service labor. Customer service Wellness Well-being Experimental design...
Journal Articles
Journal of Services Marketing (2021) 35 (7): 901–917.
Published: 22 September 2021
... such as SEFF, NSI and TCO affect experience value creation/destruction. Surprisingly, NSI creates value, revealing MMT as hybrid self-service technology. Customer value Customer service Customer experience Self-service technology Technology and service Mobile money transfer Senegal Africa...
Journal Articles
Journal of Services Marketing (2022) 36 (5): 674–690.
Published: 08 September 2021
... considering service involvement levels among varied minority consumer groups. Customer service Experimental design Customer engagement Financial services Frontline service employees Ethnic minorities Intercultural accommodation Discrimination Service involvement Acculturation As ethnic...
Journal Articles
Journal of Services Marketing (2021) 35 (6): 692–705.
Published: 04 August 2021
... of vulnerability, secondary customers and their inclusion in services. Primary customersservice inclusion may increase/decrease secondary customersservice inclusion and their experience of vulnerability. Moreover, secondary customers’ inclusion is often necessary to foster primary customers’ inclusion and well...
Journal Articles
Journal of Services Marketing (2022) 36 (3): 416–431.
Published: 29 July 2021
... their dual roles as individuals and brand representatives. This study offers nuanced insights into different types of signals and their application in a service context. Qualitative research Service delivery Customer service Frontline service employees Authenticity – being true to oneself...
Journal Articles
Journal of Services Marketing (2021) 35 (6): 821–833.
Published: 12 July 2021
... will provide a positive memorable experience for the visually impaired consumer (Conrad et al., 2019). Customer satisfaction is a crucial factor for many businesses because a problem in customer service may lead to substantial short- and long-term consequences such as walkouts and consumer...
Journal Articles
Journal of Services Marketing (2021) 35 (9): 15–27.
Published: 21 June 2021
.... Magnus Söderlund can be contacted at: magnus.soderlund@hhs.se Customer service Experimental design Artificial intelligence Figure 1 Overview of the assumed associations between the variables in the hypotheses Perceived humanness has to do with the extent to which...

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