... of this article. © Emerald Group Publishing Limited 2009 Older consumers Services Decision making Information retrieval Consumer behaviour Research on the consumer decision‐making process for service‐related purchases has increased over the last 20 to 30 years (Brown et al., 1994...

...Catherine Rickwood; Lesley White Purpose This purpose of this paper is to respond to calls for further research into consumer pre‐purchase decision‐making, and investigate the factors that cause a customer to make a decision to save for retirement. Design/methodology/approach Exploratory...

...Paraskevas C. Argouslidis Purpose Drawing upon theory on organizational decision speed, this study aims to take a first step toward an understanding of the temporal aspect of the elimination decision‐making process in financial services (i.e. the process of withdrawing an item from the product...

...Raj G. Javalgi; Levent Altinay Purpose The paper's purpose is to evaluate the factors which influence a multinational hospitality organization's franchise decision‐making process. Design/methodology/approach A single embedded case study of an international hotel firm was the focus...

... Limited 2007 Financial services Product elimination Product management Customer service management Decision making United Kingdom An executive summary for managers can be found at the end of this article. By reporting on empirical evidence from the UK financial services sector...

... decision‐making process in Greece entitled “Project ServDrop”. The companies included in the sample were drawn from a population of 1,964 service companies listed under selected service sectors, namely, insurance, banking, advertising, professional services, freight forwarding, marine, telecommunications...

... in a shopping environment mediate their pleasure and purchase intention. Consumer mall shopping decision‐making process is invariant across English and French Canadian consumers. Practical implications For researchers who are interested in understanding consumer mall shopping behavior cross‐culturally...

... approach was employed to investigate the applicability of a service category choice model which we adapted from Howard’s work on consumer decision making. Our model, which was tested with two different service categories, was supported. © MCB UP Limited 2000 Services marketing Service...

... to identify the relative importance of six attributes for each service in consumers’ decision making. As expected, finds differences in the use of attributes between the professional and the two nonprofessional services. Contrary to expectations, finds differences between the two nonprofessional services...

...Marla Royne Stafford Spousal influence in the decision‐making process has been studied by marketing researchers for many years. Although the knowledge base has increased substantially on this topic, the empirical research has generally focussed on goods. As services continue to dominate the gross...

... for MCB University Press) The authors conducted a small, in‐depth, qualitative study to examine partnering from a client’s perspective. We sought marketing research executives who had decision‐making authority and who were willing to discuss their decision‐making processes with us. Interviews...

...L. Jean Harrison‐Walker Asks whether service provider nationality significantly influences consumer decision making and, if so, whether the influence of national stereotype is moderated by the presence of additional information, such as professional credentials or service availability...

...JoAnne Stilley Hopper Investigates family financial service choice behavior including insurance, investments, and banking services. Indicates that, for the majority of the couples surveyed, both spouses participate in financial decision making. Results support the overwhelming need for financial...

...Charles J. Shelley Explores the concept of uncertainty in marketing decision making. Offers a structure of a decision dilemma with advice on how to evaluate possible scenarios arising from it. Examines the significance of probability, demonstrating the combination of probability and economic...

...Hugh M. Cannon; Fred W. Morgan Discusses pricing decision making, one of the oldest marketing topics, including several pricing methods. Presents a strategic pricing framework, developed from pricing literature. Presents rules for evaluating strategic pricing alternatives. Offers a model...

... an application of this methodology by presenting an example in the fast food industry. Concludes with suggestions for extending such a framework to other service organizations. Customer satisfaction Decision making Operations management Service © MCB UP Limited 1990 A FRAMEWORK FOR RELATING...