... examine how AR service marketing activities such as entertainment, interaction, trendiness and customization enhance consumer inspiration. In addition, the authors explore the role of consumer empowerment and skepticism as key underlying mechanisms between consumer inspiration and value co-creation (VCC...

... Service researchers have been tasked with improving the well-being of consumers experiencing vulnerability. The current research aims to demonstrate how these consumers can experience empowerment through transformative service improvements to the traditional microfinance model. To ground...

... but measured participants’ perceived severity after a scenario where the innovation failed to deliver its promised performance. Findings Empowerment triggered a higher sense of engagement through the mediating effects of sense of power and psychological ownership. Subsequently, this effect not only drove...

...Kanika Meshram; Aron O'Cass Purpose – This paper aims to report on a qualitative study that explores senior citizen consumers' empowerment through social engagement in third places and their subsequent loyalty to third places. Design/methodology/approach – Data were collected via...

... empowerment, job satisfaction, self‐efficacy, employee ratings of the service firm's service recovery practices, and service technology usage. Design/methodology/approach An online survey tool was used to collect data. The hypothesized model was tested utilizing structural equation modeling. Findings...

...Yong‐Ki Lee; Jung‐Heon Nam; Dae‐Hwan Park; Kyung Ah Lee Purpose The purpose of this study is to analyze the structural relationship between empowerment, service training, service reward, job attitudes such as job satisfaction and organizational commitment, and customer‐oriented prosocial behavior...

...Mohammed Rafiq; Pervaiz K. Ahmed While a great deal has been written on the subject of empowerment of employees in the manufacturing industries, its application in the services area is relatively under‐developed. In fact, the special nature of services, and in particular the simultaneity...