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Keywords: Intercultural service encounters
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Journal Articles
Perceived cultural distance in intercultural service encounters: does customer participation matter?
Journal:
Journal of Services Marketing
Journal of Services Marketing (2018) 32 (5): 547–558.
Published: 10 January 2018
...). Competence Customer participation Intercultural service encounters Perceived cultural distance Warmth Because of a trend of globalization in the past two decades, immigrants and tourists have contributed to an increasingly diverse marketplace. In 2014, the global trade in services accounted...
Journal Articles
Journal:
Journal of Services Marketing
Journal of Services Marketing (2016) 30 (6): 643–658.
Published: 12 September 2016
... role of personal cultural orientations on the relationship between service delivery outcome and customer attributions. Intercultural service encounters Customer attributions Personal cultural orientations Service delivery outcome Intercultural service encounters (ICSEs) refers...
Journal Articles
Journal:
Journal of Services Marketing
Journal of Services Marketing (2016) 30 (2): 223–237.
Published: 11 April 2016
... comfort, service quality and SAT and are affected more strongly by PCD and service outcome. The authors extend prior research on intercultural service encounters by exploring the moderating effects of PCOs on the influence of service outcome and PCD on interaction comfort, service quality and SAT...
Journal Articles
Journal:
Journal of Services Marketing
Journal of Services Marketing (2014) 28 (2): 159–170.
Published: 06 May 2014
...Jackie Tam; Piyush Sharma; Namwoon Kim Purpose – This study aims to develop a model based on attribution theory and intercultural literature to explain the underlying customer satisfaction process in intercultural service encounters. Design/methodology/approach – In-depth interviews were...
