Keywords: Intercultural service encounters
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Journal Articles
Journal Articles
Journal Articles
Journal of Services Marketing (2016) 30 (2): 223–237.
Published: 11 April 2016
... comfort, service quality and SAT and are affected more strongly by PCD and service outcome. The authors extend prior research on intercultural service encounters by exploring the moderating effects of PCOs on the influence of service outcome and PCD on interaction comfort, service quality and SAT...
Journal Articles

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