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Keywords: Latin America
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Journal Articles
Journal of Services Marketing (2026) 40 (6): 808–823.
Published: 17 March 2026
... Elderly consumers Digital services Online shopping TSR Value co-creation UTAUT Latin America Chile The COVID-19 pandemic accelerated the shift to people resorting to a digital or online lifestyle, spreading a computer-based culture across all age groups (Hantrais et al., 2020...
Journal Articles
Journal Articles
Journal of Services Marketing (2022) 36 (8): 1058–1075.
Published: 04 April 2022
... the conceptual model of MP adoption in Latin America put forward in this paper, the authors used Colombia as a sample site and conducted two studies among a sample of consumers in this country. Completed questionnaires from 186 participants (Study 1) and 398 participants (Study 2) were used in data analyses...
Journal Articles
Journal of Services Marketing (2022) 36 (5): 629–636.
Published: 13 December 2021
... their research efforts and to discuss how the meaning of service applies to this region. Forty-eight journal articles were analyzed and six distinctive groups were identified where service researchers are focusing their work on Latin America. Service has been studied mainly from the marketing perspective...
Journal Articles
Journal of Services Marketing (2020) 34 (6): 769–783.
Published: 18 August 2020
... contributing to the literature on customer retail experience, in terms of the potential to transform supermarket shopping in a Latin American country. This is particularly relevant in Latin America as the extent to which for-profit organizations acknowledge their relevancy of the individuals’ well-being...
Journal Articles
Journal of Services Marketing (2020) 34 (6): 819–831.
Published: 07 May 2020
... of adaptability determine how value in use is co-created amongst actors within a usage centre.” By so doing, the study helps to understand how symbiosis works. Second, this study contributes to advancing the field of TSR (Ostrom et al., 2015), which lacks empirical research in both Latin America...

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