... and digital skills, can exacerbate the digital divide among the elderly and reduce their acceptance and perceived value in digital services (Mubarak and Suomi, 2022). In Latin America, this divide is particularly pronounced among individuals aged 65 and over due to limited internet access, low digital...

... that can complement organizational initiatives aimed at enhancing the well-being of vulnerable communities. Design/methodology/approach This paper explores five native communities in Latin America and the Caribbean through an eight-month study. Semistructured interviews and focus groups were conducted...

... the conceptual model of MP adoption in Latin America put forward in this paper, the authors used Colombia as a sample site and conducted two studies among a sample of consumers in this country. Completed questionnaires from 186 participants (Study 1) and 398 participants (Study 2) were used in data analyses...

...Javier Reynoso © Emerald Publishing Limited 2021 Emerald Publishing Limited Licensed re-use rights only The purpose of this viewpoint is to discuss the need to evolve from a service marketing approach to a service logic mindset throughout the organization in Latin America. In doing...

... contributing to the literature on customer retail experience, in terms of the potential to transform supermarket shopping in a Latin American country. This is particularly relevant in Latin America as the extent to which for-profit organizations acknowledge their relevancy of the individuals’ well-being...

... of adaptability determine how value in use is co-created amongst actors within a usage centre.” By so doing, the study helps to understand how symbiosis works. Second, this study contributes to advancing the field of TSR (Ostrom et al., 2015), which lacks empirical research in both Latin America...