...Lu Luo Purpose Consumers often face dense and complex product information in offline retail settings. While managing such information is a universal challenge, what remains less understood is how these environments shape decision-making specifically among older consumers. Drawing on information...

...Kikyoung Park Purpose This study aims to examine how self-initiated trial experiences with innovative products by older consumers influence their future choice behavior. Specifically, it investigates whether such autonomous engagement increases self-efficacy and leads to a greater tendency to make...

...Kate Westberg; Mike Reid; Foula Kopanidis Purpose This study aims to use the lens of the stereotype threat theory to explore older consumers’ age identity and experiences with service providers. Design/methodology/approach This study used semi-structured interviews with Australian consumers...

... issues will become more pronounced and relevant. © Emerald Group Publishing Limited 2015 bring together existing knowledge on this topic and critically discuss it; and identify new directions for further research on CAD related CCI. Age differences Older consumers Social...

... of social capital in developing seniors' loyalty to third places. © Emerald Group Publishing Limited 2013 Seniors Empowerment Loyalty Social capital Third places Older consumers Customer loyalty Australia An executive summary for managers and executive readers can be found...

... for a within‐subjects design of the survey. It was then possible to explore the effect of context on the number of service providers considered and the number of external information sources consulted prior to purchase. © Emerald Group Publishing Limited 2009 Older consumers Services Decision...

... from these relationships. Mark S. Rosenbaum can be contacted at: mrosenbaum@niu.edu © Emerald Group Publishing Limited 2009 Relationship marketing Buyer‐seller relationships Older consumers Service industries United States of America Personal needs An executive summary...

... for mature segments are posited and discussed. © MCB UP Limited 2000 Older consumers Consumer behaviour Services marketing Retailing United States Meaningful trends. Marketers have a keen interest in recognizing and tracking changes in demographic trends, since they are inextricably...

...Anil Mathur; Elaine Sherman; Leon G. Schiffman Based on Schiffman and Sherman’s conceptual model of the new‐age elderly this article constructs a measure that identifies this segment of elderly in terms of their value orientation. The findings show that older consumers’ value orientations...

... them better attract and serve the mature consumer, when compared with other industries. While this industry has done an excellent job in developing products which appeal to older consumers, they appear to be lacking in special assistance to mature consumers and training to support such assistance...

..., not age per se. Discusses implications of the results for retailers and consumer credit lenders. © MCB UP Limited 1994 Consumer behaviour Consumer credit Credit cards Financial services Older consumers USA The aging population has captured the attention of researchers...

... in choosing marketing strategies for reaching specific segments of the mature market. © MCB UP Limited 1992 Age groups Demographics Market segmentation Older consumers Target marketing GERONTOGRAPHICS: A Scientific Approach to Analyzing and Targeting the Mature Market George P. Moschis...

...George P. Moschis Summarizes the topics, challenges and existing knowledge on marketing to older consumers. Discussescontradictory beliefs about older consumers and how to market to them, explaining reasons for these contradictions and stereotypes. Suggests a method for aiding decision makers...

... Age groups Baby boomers Demographics Market segmentation Older consumers COMMENTARY THE AGING CONSUMER: WHAT'S ALL THE FUSS ABOUT ANYWAY? Richard C. Leventhal Understanding the impact aging consumer of today, and of the immediate future, is relatively easy as we have created a tremendous...