...Lu Luo Purpose Consumers often face dense and complex product information in offline retail settings. While managing such information is a universal challenge, what remains less understood is how these environments shape decision-making specifically among older consumers. Drawing on information...

...Kikyoung Park Purpose This study aims to examine how self-initiated trial experiences with innovative products by older consumers influence their future choice behavior. Specifically, it investigates whether such autonomous engagement increases self-efficacy and leads to a greater tendency to make...

...Kate Westberg; Mike Reid; Foula Kopanidis Purpose This study aims to use the lens of the stereotype threat theory to explore older consumers’ age identity and experiences with service providers. Design/methodology/approach This study used semi-structured interviews with Australian consumers...

..., 1997 ; Martin, 1996 ; Myers and Lumbers, 2008). Some research has studied CCI from the perspective of customer dissimilarities, such as: © Emerald Group Publishing Limited 2015 Age differences Older consumers Social identity Customer-to-customer interaction Future research...

... Loyalty Social capital Third places Older consumers Customer loyalty Australia The second major outcome witnessed because of seniors' social isolation and loss of social networks is the decline in their social capital (Putnam, 2000). Social capital is developed through individual's access...

... of this article. © Emerald Group Publishing Limited 2009 Older consumers Services Decision making Information retrieval Consumer behaviour Research on the consumer decision‐making process for service‐related purchases has increased over the last 20 to 30 years (Brown et al., 1994...

... at: mrosenbaum@niu.edu © Emerald Group Publishing Limited 2009 Relationship marketing Buyer‐seller relationships Older consumers Service industries United States of America Personal needs An executive summary for managers and executive readers can be found at the end of this article...

... significance of this group in the formation and deployment of strategic marketing efforts. © MCB UP Limited 2000 Older consumers Consumer behaviour Services marketing Retailing United States Meaningful trends. Marketers have a keen interest in recognizing and tracking changes...

...Anil Mathur; Elaine Sherman; Leon G. Schiffman Based on Schiffman and Sherman’s conceptual model of the new‐age elderly this article constructs a measure that identifies this segment of elderly in terms of their value orientation. The findings show that older consumers’ value orientations...

... them better attract and serve the mature consumer, when compared with other industries. While this industry has done an excellent job in developing products which appeal to older consumers, they appear to be lacking in special assistance to mature consumers and training to support such assistance...

... (e.g., “grandparent”, “retiree”). Many expectations are explicit, as in the case of mandatory retirement, while other expectations are implicit (e.g., use of senior discounts). © MCB UP Limited 1994 Consumer behaviour Consumer credit Credit cards Financial services Older consumers USA...

... in choosing marketing strategies for reaching specific segments of the mature market. © MCB UP Limited 1992 Age groups Demographics Market segmentation Older consumers Target marketing GERONTOGRAPHICS: A Scientific Approach to Analyzing and Targeting the Mature Market George P. Moschis...

...George P. Moschis Summarizes the topics, challenges and existing knowledge on marketing to older consumers. Discussescontradictory beliefs about older consumers and how to market to them, explaining reasons for these contradictions and stereotypes. Suggests a method for aiding decision makers...

... Age groups Baby boomers Demographics Market segmentation Older consumers COMMENTARY THE AGING CONSUMER: WHAT'S ALL THE FUSS ABOUT ANYWAY? Richard C. Leventhal Understanding the impact aging consumer of today, and of the immediate future, is relatively easy as we have created a tremendous...