Keywords: Quantitative research
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Journal of Services Marketing (2025) 39 (7): 787–799.
Published: 27 May 2025
...). Artificial intelligence (AI) Dynamic measurement scales Contextual adaptation Marketing measurement Measurement invariance Service design Quantitative research Marketing research Service thinking Inequalities (SDG 10) These theoretical advancements in AI-assisted measurement have significant...
Journal Articles
Journal of Services Marketing (2025) 39 (3): 265–279.
Published: 25 February 2025
... Publishing Limited Licensed re-use rights only Service recovery Social media Customer service Service failures Quantitative research Complaints Where do people turn when they face service failures? Today, 67% of consumers believe that social media is the most convenient channel...
Includes: Supplementary data
Journal Articles
Journal of Services Marketing (2024) 38 (8): 1058–1073.
Published: 25 September 2024
..., such as lower prices or expectations of significant product evolution in the future. Service strategy Digital Service design Quantitative research Conjoint analysis Behavioural insight The Software-as-a-Service (SaaS) business model attracts startup firms because of high consumer interest...
Journal Articles
Journal Articles
Journal of Services Marketing (2022) 36 (2): 264–282.
Published: 27 December 2021
... that practitioners should consider mobile consumers’ perception of service-privacy fit when developing applications. Service-privacy fit (SPF) Mobile application adoption Application privacy Task-technology fit Privacy calculus theory Regulatory fit theory E-commerce Experimental design Quantitative...
Journal Articles
Journal of Services Marketing (2021) 35 (7): 891–900.
Published: 22 July 2021
...-reported high correlation between the service and post-purchase experience. Structural equation modeling Quantitative research B2B customer experience Customer experience Customer experience management EXQ Africa Cross-cultural comparison Customer experience (or CX) evolved from...
Journal Articles
Journal of Services Marketing (2021) 35 (8): 1013–1027.
Published: 06 April 2021
... the effects of point expiration and status demotion on customer patronage with practical insights for HLP managers. Retail Relationship marketing Service strategy Quantitative research Point expiration Status demotion Status endowment Hierarchical loyalty program (HLP) Reactance theory...
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Journal Articles
Journal of Services Marketing (2021) 35 (1): 98–115.
Published: 26 June 2020
... at: banu.elmadagbas@usm.edu 28 06 2019 06 04 2020 07 05 2020 © Emerald Publishing Limited 2020 Emerald Publishing Limited Licensed re-use rights only Customer service Quantitative research Frontline service employees Dysfunctional customers Customer mistreatment Employee age...
Journal Articles
Journal of Services Marketing (2020) 34 (5): 601–620.
Published: 29 April 2020
... in SERVBID construction. Scale development Brand identity Services branding Brand loyalty Brand trust Qualitative research Service strategy Quantitative research Servicescape Surveys Service processes Vandana Pareek is the corresponding author and can be contacted at: V.Pareek...
Journal Articles
Journal of Services Marketing (2020) 34 (1): 24–29.
Published: 02 March 2020
... The analysis shows that while there is a dominance of quantitative methods in the journal, the proportion of qualitative papers is growing. During 2014-2019, 83.4 per cent of submitted papers to JSM represented quantitative research and 14 per cent represented qualitative research; however, 75 per...
Journal Articles
Journal of Services Marketing (2019) 33 (5): 572–575.
Published: 12 July 2019
... Emerald Publishing Limited Licensed re-use rights only --> Qualitative research Base of the pyramid Quantitative research Conceptual Substantive theory Formal theory Many academic journals, including the Journal of Services Marketing, urge authors of submissions...
Journal Articles
Journal of Services Marketing (2018) 32 (7): 792–804.
Published: 15 November 2018
... the lack of similar studies within the existing services sector literature, the originality/value of the paper lies in the fact that it presents one of the first attempts to empirically examine this issue from a marketing point of view. Marketing strategy Quantitative research Field study...
Journal Articles
Journal of Services Marketing (2018) 32 (5): 592–604.
Published: 26 June 2018
... (consumer socialization theory) and developmental psychology (self-construal). Technology adoption Structural equation modeling Quantitative research Technology readiness Surveys 08 08 2017 05 12 2017 27 03 2018 27 03 2018 © Emerald Publishing Limited 2018 Emerald...

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