Keywords: Research
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Journal Articles
Journal Articles
Journal Articles
Journal Articles
Journal of Services Marketing (1993) 7 (4): 41–52.
Published: 01 April 1993
... implications for services marketers and directions for further research. Customer service Research Service quality Services marketing VOLUME 7 NUMBER 4 1993 Mood and the Service Customer REVIEW AND PROPOSITIONS Patricia A. Knowles, Stephen J. Grove and Gregory M. Pickett Mood effects on consumer...
Journal Articles
Journal of Services Marketing (1993) 7 (1): 59–68.
Published: 01 January 1993
...Michael D. Richard; Arthur W. Allaway Addresses two shortcomings of service quality empirical research. Investigates the importance of service quality as a predictor of actual choice behaviour and examines the importance of process and outcome quality attributes as predictors of choice. Uses...

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