...Steven Chen; Kevin Sakamoto; Yeji Lim Purpose This study aims to propose a segmentation approach that bridges the gap between academic rigor and practical applicability in services marketing. It analyzes the challenges of contemporary, statistical segmentation models and advocates for a conceptual...

... ; Lin et al., 2005). However, this richness of value dimensions has often been applied to predict (satisfaction and) loyalty behaviour in causal models but scarcely applied to better depict and explain segments of loyal and non-loyal customers. Accordingly, the present work ascertains...

...William W. Hill; Sharon E. Beatty; Gianfranco Walsh Purpose – The purpose of this study is to identify key motivations for adolescents using and shopping on the internet, and to segment the sample based on these motivations. Design/methodology/approach – This research occurs in two phases...

.... © Emerald Group Publishing Limited 2012 Customer satisfaction Non‐linearity Customer loyalty Segmentation Consumer behaviour Banking An executive summary for managers and executive readers can be found at the end of this article. This study investigates the factors...

... but also elevates the role of age in banks switching barrier design. Goitom Tesfom can be contacted at: gtsegay@mail.ewu.edu © Emerald Group Publishing Limited 2011 Service industry Switching barriers Retail banking Segmentation Consumer behaviour Age groups United States...

...Sergios Dimitriadis Purpose This paper aims to explore benefits customers expect from a long‐term relationship with their bank and the costs associated with such a relationship; it further tests these relational benefits and costs as segmentation variables. Design/methodology/approach...