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Keywords: Sustainable development goals (SDGs)
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Journal Articles
AI isn’t everything: a call for human-centric service research
Available to Purchase
Journal:
Journal of Services Marketing
Journal of Services Marketing (2026) 40 (2): 89–95.
Published: 06 January 2026
... it right in practice remain. Well-being Sustainable Development Goals (SDGs) Artificial intelligence (AI) Service robot Transformative service research (TSR) Quo vadis, marketing? – Christian Grönroos Thirty-two years after Grönroos (1994) published this seminal article...
Journal Articles
Reimagining transformative services in unregulated markets: conceptualising inclusive service provision in informal and developing country contexts
Available to Purchase
Journal:
Journal of Services Marketing
Journal of Services Marketing (2026) 40 (2): 188–200.
Published: 28 November 2025
... institutional scaffolding enables regulation to translate into transformative outcomes, offering predictability and consumer trust. Sustainable development goals (SDGs) Transformative services Unregulated markets Vulnerable consumers Service provision continuum Transformative service research...
Journal Articles
Transformative value, communities and service designs for sustainability
Available to Purchase
Journal:
Journal of Services Marketing
Journal of Services Marketing (2024) 38 (7): 911–924.
Published: 22 August 2024
...Nicholas Catahan Purpose The purpose of this transformative service research (TSR) is to apply, innovate on and extend the understanding of service-dominant logic (SDL) perspectives, sustainable service ecosystem design ideas, transformative value and meeting sustainable development goals (SDGs...
Journal Articles
SDG commentary: collaboration services for sustainable development goal (SDG) partnerships
Available to Purchase
Journal:
Journal of Services Marketing
Journal of Services Marketing (2024) 38 (2): 238–246.
Published: 18 December 2023
...Raymond P. Fisk; Sertan Kabadayi; Karim Sidaoui; Rodoula H. Tsiotsou Purpose The purpose of this commentary is to complete the synthesis of the United Nations 17 Sustainable Development Goals (SDGs) into Seven Commentaries on Service Research Themes developed by ServCollab and the Journal...
Journal Articles
SDG editorial: improving life on planet earth – a call to action for service research to achieve the sustainable development goals (SDGs)
Available to Purchase
Journal:
Journal of Services Marketing
Journal of Services Marketing (2024) 38 (2): 145–152.
Published: 12 December 2023
...Rebekah Russell-Bennett; Mark Scott Rosenbaum; Raymond P. Fisk; Maria M. Raciti Purpose This editorial aims to organise the 17 United Nations Sustainable Development Goals (SDGs) into seven ServCollab service research themes to provide a way forward for service research that improves human...
