... if service marketing loses its broad appeal, and we conclude by proposing an ambitious and pluricentric agenda for future human-centric service research. Quo vadis, marketing? – Christian Grönroos Well-being Sustainable Development Goals (SDGs) Artificial intelligence (AI) Service robot...

... service transformation. © 2025 Emerald Publishing Limited 2025 Emerald Publishing Limited Licensed re-use rights only Sustainable development goals (SDGs) Transformative services Unregulated markets Vulnerable consumers Service provision continuum Transformative service research...

...Nicholas Catahan Purpose The purpose of this transformative service research (TSR) is to apply, innovate on and extend the understanding of service-dominant logic (SDL) perspectives, sustainable service ecosystem design ideas, transformative value and meeting sustainable development goals (SDGs...

...Raymond P. Fisk; Sertan Kabadayi; Karim Sidaoui; Rodoula H. Tsiotsou Purpose The purpose of this commentary is to complete the synthesis of the United Nations 17 Sustainable Development Goals (SDGs) into Seven Commentaries on Service Research Themes developed by ServCollab and the Journal...

...Rebekah Russell-Bennett; Mark Scott Rosenbaum; Raymond P. Fisk; Maria M. Raciti Purpose This editorial aims to organise the 17 United Nations Sustainable Development Goals (SDGs) into seven ServCollab service research themes to provide a way forward for service research that improves human...