... on the usage of existing services Telecommunication services Firm and consumers (matched) Yes Research has not focused on the impact of consumers’ perceptions of the service provider’s existing services on their intentions to avail another service from the same service provider. In the context...

...., 2000 ; Singh and Sirdeshmukh, 2000 ; Colgate and Lang, 2001 ; Patterson and Smith, 2003 ; East et al., 2012). Understanding the service provider-switching process also has important commercial implications for industries such as telecommunications and subscription services, where the loss...

... to telecommunications and similar sectors and to examine the particular conditions of their implementation, development and efficiency. Design/methodology/approach The main concepts of yield management, dynamic pricing and CRM are carefully scrutinized. Also discussed is the concept of natural demand curve...

... Telecommunications Internet An executive summary for managers and executive readers can be found at the end of this article. In dynamic competitive service environments, providing satisfactory value to the consumer is imperative. Failure to do so can lead to lost customers and future revenue streams...

... Customer loyalty Telecommunications Services marketing France Market growth As market growth slows or as markets become more competitive, firms are more likely to attempt to maintain their market share by focusing on retaining current customers. Customer retention has been advocated...

... tasks. © MCB UP Limited 1997 Competition Consumer behaviour Services marketing Telecommunications 1. H1:The amount of search for a service is less than that for a comparable product. Source of information. Product and service information can...

...Roland T. Rust; Richard W. Oliver Video dial tone (VDT) is the name for a revolution in wide‐area interactive multimedia communication. Technical advances in telecommunications and recent judicial rulings make possible a wide variety of two‐way video‐based information services available anytime...