...., 2015). Hossein Olya can be contacted at: h.olya@sheffield.ac.uk 12 10 2018 25 03 2019 28 04 2019 © Emerald Publishing Limited 2019 Emerald Publishing Limited Licensed re-use rights only Well-being Customer care Transformational service Social well-being...

..., the relevance of place and face-to-face contact, the role of leisure in drawing people together and the need to look at these environments critically. Originality/value This viewpoint provides insights to anyone interested in transformative service research, particularly those who apply this approach...

...Raechel Johns; Janet Davey Purpose The purpose of this study is to identify the role of mediators in supporting value co-creation for vulnerable consumers in a service context. The authors propose that in transformative services, the roles of actor mediators facilitate control and empowerment...