... with corresponding implications for policymaking, indicator selection and application in a service context. These approaches operate at different scales and possess different properties with respect to the likelihood of enacting transformative service marketing. Practical implications Different...

... 12 2023 26 12 2023 © Emerald Publishing Limited 2024 Emerald Publishing Limited Licensed re-use rights only Health services Transformative Preventative Masculinity Gender norms Customer vulnerability Men’s health Well-being Previous research has found conformity...

...., 2022). Services marketing is increasingly finding value in its association with concept of empowerment and its connection to more inclusive services (Riedel et al., 2022). Both transformative consumer research (TCR) and transformative service research (TSR) also seek to empower consumers...

... development of transformative service research and the prevalence of the service-dominant logic in services marketing literature, increased scholarly interest centers on the co-creation of service actors’ well-being. In light of this significant evolution in service research, this study aims to provide...

.... The transformative service research (henceforth, TSR) approach is often considered pertinent to BoP’s needs (Ben Letaifa and Reynoso, 2015) as TSR’s critical focus remains in improving the well-being of people (Rosenbaum et al., 2011 ; Ostrom et al., 2015 ; Ostrom et al., 2010 ; Reynoso...

...Oscar Naranjo Del Giudice; Mario Giraldo; Linda Alkire; Gabriel Orozco Restrepo Purpose This study aims to explore how the attitudes, motivations and practices of informal entrepreneurs, who choose service exclusion, prevent them from recognizing and taking advantage of transformative...

..., collective, service system and service ecosystem). Value co-creation and co-destruction, as well as the resultant well-being outcomes, were interconnected across the different levels within the service ecosystem. Value Service system Well-being Service ecosystem Transformative service research...

...Andrés Barrios; Sonia Camacho; Catalina Estrada-Mejia Purpose This paper aims to explore the intersection between service and social innovation, using a service-dominant logic (SDL) ecosystem approach to analyze how service innovations cocreate transformative value for individuals and communities...

...Adam Nguyen Purpose The potential displeasure (e.g. strain, uncertainty and lack of control) involved in the process of obtaining eudaimonic outcomes (e.g. becoming healthier or more knowledgeable) may turn consumers away from a transformative service or hinder their coproduction. This paper aims...

.../licences/by/4.0/legalcode Africa Culture Ecosystem service Financial behavior Conceptual Ubuntu Empiricism Transformative Managerial relevance Experience-based research Although richly blessed with natural resources, Africa has not yet realized its fullest potential in terms of economic...

...Michael Jay Polonsky; Ahmed Ferdous; Nichola Robertson; Sandra Jones; Andre Renzaho; Joanne Telenta Purpose This study aims to test the efficacy of the awareness of a transformative health service communication intervention targeted to African refugees in Australia, designed to increase...

...-factor, two-level (gun control policy: yes vs no) between-subjects design. Gun control Gun control policy Value congruence Brand favorability Well-being Experimental design Transformative A large body of service research has leveraged signaling theory to explain how information...

..., there is a call for a better understanding of the involvement of these transformative service intermediaries (i.e. OHCs) in-service ecosystems and delivery processes to reduce vulnerability (Johns and Davey, 2019). Despite having inadequate resources, highly impoverished patients tend to seek and share...

... ways to achieve this end. Health services Well-being Transformative Service experience Morals Marketing ethics Service ethics Moral ecology This article extends our 2020 11th SERVSIG Panel The Moral Limits of Service Markets: Just Because We Can, Should We?, inspired...

.... the academic, athletic, self-development and place dimensions), well-being and sports performance are examined through a transformative sport service research (TSSR) lens, a newly introduced form of transformative service research (TSR). Data from an online survey of Australian student-athletes (n...

... the valued DSW dimensions that could provide a competitive advantage. To the best of the authors’ knowledge, the exploration is the first attempt to describe the concept of DSW and identify associated themes. Qualitative research Well-being Focus groups Digitalization Transformative...

...Constanza Bianchi Purpose This paper aims to propose a framework of transformative strategies across the different levels of the service ecosystem for the recovery, well-being and inclusion of Latin American small service firms in the new service marketplace. Design/methodology/approach...

... This study aims to introduce context-specific intersectionality and trauma-informed perspectives for transformative services theory and practice. While transformative service research concerning vulnerable people has focused on well-being and alleviating suffering, there has been less attention paid to how...

... Publishing Limited Licensed re-use rights only Drawing on chaos theory as an overarching approach, as well as guidelines from effectuation and transformative learning theories, this study aims to evaluate the changing marketing channels in the hospitality industry in the wake of the COVID-19...

... to seek credence services has not been investigated to date. The findings contribute to both the transformative service research and advertising literature streams by providing valuable insights into promotional campaigns aimed at vulnerable consumers such as at-risk gamblers. Consumer vulnerability...