... with corresponding implications for policymaking, indicator selection and application in a service context. These approaches operate at different scales and possess different properties with respect to the likelihood of enacting transformative service marketing. Practical implications Different...

..., 2002). For this research, in the context of primary preventative health services, we define male experiences of customer vulnerability to be ex ante and likely to occur when male customers do not regularly access or avoid transformative preventative health services, increasing the susceptibility...

... 12 2022 01 06 2023 15 08 2023 25 08 2023 25 08 2023 © Emerald Publishing Limited 2023 Emerald Publishing Limited Licensed re-use rights only Qualitative research Co-design Customer participation Transformative Technology and service Co-design...

... 05 2023 28 06 2023 01 07 2023 © Emerald Publishing Limited 2023 Emerald Publishing Limited Licensed re-use rights only Following the continued development of transformative service research and the prevalence of the service-dominant logic in services marketing literature...

... of the pyramid (BoP) customers. This study also uses transformative service research and service ecosystem-based approach. The study uses qualitative approach. Data was collected and analyzed through 16 in-depth interviews with BoP service actors. Present study explains the role played by virtual...

...Oscar Naranjo Del Giudice; Mario Giraldo; Linda Alkire; Gabriel Orozco Restrepo Purpose This study aims to explore how the attitudes, motivations and practices of informal entrepreneurs, who choose service exclusion, prevent them from recognizing and taking advantage of transformative...

... Emerging transformative service research (TSR) studies adopt a service system lens to conceptualise well-being across the micro, meso and macro levels of aggregation, typically within an organisation. No TSR has yet examined well-being across multiple interconnected organisations at the highest level...

...Andrés Barrios; Sonia Camacho; Catalina Estrada-Mejia Purpose This paper aims to explore the intersection between service and social innovation, using a service-dominant logic (SDL) ecosystem approach to analyze how service innovations cocreate transformative value for individuals and communities...

...Adam Nguyen Purpose The potential displeasure (e.g. strain, uncertainty and lack of control) involved in the process of obtaining eudaimonic outcomes (e.g. becoming healthier or more knowledgeable) may turn consumers away from a transformative service or hinder their coproduction. This paper aims...

... attribution to the original publication and authors. The full terms of this licence may be seen at http://creativecommons.org/licences/by/4.0/legalcode Africa Culture Ecosystem service Financial behavior Conceptual Ubuntu Empiricism Transformative Managerial relevance Experience-based research...

...Michael Jay Polonsky; Ahmed Ferdous; Nichola Robertson; Sandra Jones; Andre Renzaho; Joanne Telenta Purpose This study aims to test the efficacy of the awareness of a transformative health service communication intervention targeted to African refugees in Australia, designed to increase...

... 2021 © Emerald Publishing Limited 2022 Emerald Publishing Limited Licensed re-use rights only Gun control Gun control policy Value congruence Brand favorability Well-being Experimental design Transformative Gun violence is a major societal problem in the USA, and it has...

... cocreation for vulnerable consumers to be explored. Furthermore, there is a call for a better understanding of the involvement of these transformative service intermediaries (i.e. OHCs) in-service ecosystems and delivery processes to reduce vulnerability (Johns and Davey, 2019). Wafa Hammedi can...

...-Kennedy (2015) discussed moral economy logic and its place in transformative service logic. This article responds to Sandel’s (2012) observations, the growing interest in service ethics and the patchy literature on the moral limits of services. The structure of this article takes inspiration from...

.... the academic, athletic, self-development and place dimensions), well-being and sports performance are examined through a transformative sport service research (TSSR) lens, a newly introduced form of transformative service research (TSR). Data from an online survey of Australian student-athletes (n...

... Limited Licensed re-use rights only Social television (Social TV) viewing of live sports events is an emerging trend. The realm of transformative service research (TSR) envisions that every service consumption experience must lead to consumer well-being. Currently, a full appreciation...

...Constanza Bianchi Purpose This paper aims to propose a framework of transformative strategies across the different levels of the service ecosystem for the recovery, well-being and inclusion of Latin American small service firms in the new service marketplace. Design/methodology/approach...

...Foluké Abigail Badejo; Ross Gordon; Robyn Mayes The authors argue for the criticality of intersectionality and trauma-informed perspectives to transformative services to improve the mental and economic well-being of survivors of human trafficking in the long term. TSR Human trafficking...

... industry needs to adopt a more transformative marketing structure that requires the transformation of hospitality companies, employees and customers. The conceptualized transformation of the services marketing structure could help hospitality practitioners, employees and customers to understand...

... to seek credence services has not been investigated to date. The findings contribute to both the transformative service research and advertising literature streams by providing valuable insights into promotional campaigns aimed at vulnerable consumers such as at-risk gamblers. Svetlana De Vos can...