...Emmanuel Mogaji Purpose Transformative service research ( TSR ) has predominantly examined regulated markets in developed economies, overlooking unregulated contexts in developing economies where institutional voids and informal systems prevail. This paper aims to address that gap by introducing...

... with corresponding implications for policymaking, indicator selection and application in a service context. These approaches operate at different scales and possess different properties with respect to the likelihood of enacting transformative service marketing. Practical implications Different...

...Janet Davey; Christian Grönroos Purpose Although health-care features prominently in transformative service research, there is little to guide service providers on how to improve well-being and social change transformations. This paper aims to explore actor-level interactions in transformative...

...Arvinder P.S. Loomba Purpose The purpose of this paper is to introduce a transformative service-based model, which analyzes tripartite service interaction logics among trafficking survivors, anti-trafficking agencies and the community during a process of actively- and passively transformative...