... Web sites Shopping An executive summary for managers and executive readers can be found at the end of this article. In the last decade, service providers have realized the importance of developing an effective web site. Grewal and Levy (2009) stated that the use of the internet...

... of consumer perceptions of web site service quality are highlighted for researchers, and directions for future research are discussed. Practical implications E‐service providers should carefully consider customer experiences on their web sites, and their management efforts to ensure they design...

... web sites to evaluate according to predetermined criteria and open‐ended questions. Findings Results indicated that booking decisions are positively related to a web site's aesthetic appeal. The study found the presence of photographs on a hotel web site was the most significant factor impacting...