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Keywords: fsQCA
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Journal Articles
Journal:
Journal of Services Marketing
Journal of Services Marketing 1–18.
Published: 20 April 2026
.../methodology/approach Survey data were collected from 570 blended learning users. Two complementary methods were applied: partial least squares structural equation modelling (PLS-SEM) to test direct and indirect relationships among constructs, and fuzzy-set qualitative comparative analysis (fsQCA) to identify...
Includes: Supplementary data
Journal Articles
Journal:
Journal of Services Marketing
Journal of Services Marketing (2026) 40 (4): 519–534.
Published: 23 January 2026
... design, using data from 233 users of BNPL services in the United States of America and the United Kingdom. Using fuzzy-set qualitative comparative analysis (fsQCA) and structural equation modelling, structural and configurational models were evaluated. Findings The results indicate that perceived...
Journal Articles
Journal:
Journal of Services Marketing
Journal of Services Marketing (2020) 34 (7): 1013–1024.
Published: 01 June 2020
... of a quantitative survey-based descriptive study of n = 470 real-world consumers from a waiting line at the Shark Reef exhibit in Mandalay Bay Resort and Casino, Las Vegas. Data is analyzed with fuzzy-set qualitative comparative analysis (fsQCA) to extrapolate causal conditions or recipes, for word...
Journal Articles
Journal:
Journal of Services Marketing
Journal of Services Marketing (2020) 34 (2): 149–162.
Published: 17 January 2020
...Catherine Prentice Purpose This study aims to draw on the complexity theory and uses a non-an asymmetrical method – fuzzy-set qualitative comparative analysis (fsQCA) to test the core tenets of complexity theory, namely, asymmetry, equifinality and causal complexity and valence reversals...
Journal Articles
Journal:
Journal of Services Marketing
Journal of Services Marketing (2018) 32 (3): 334–345.
Published: 11 January 2018
..., governance, education, health, safety and security, personal freedom and social capital. Design/methodology/approach The fuzzy-set qualitative comparative analysis (fsQCA) and complexity theory, a relatively novel approach for developing and testing the conceptual model, are used for asymmetric modelling...
