Keywords: fsQCA
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Journal Articles
Journal Articles
Journal Articles
Journal of Services Marketing (2020) 34 (7): 1013–1024.
Published: 01 June 2020
... of a quantitative survey-based descriptive study of n = 470 real-world consumers from a waiting line at the Shark Reef exhibit in Mandalay Bay Resort and Casino, Las Vegas. Data is analyzed with fuzzy-set qualitative comparative analysis (fsQCA) to extrapolate causal conditions or recipes, for word...
Journal Articles
Journal of Services Marketing (2020) 34 (2): 149–162.
Published: 17 January 2020
...Catherine Prentice Purpose This study aims to draw on the complexity theory and uses a non-an asymmetrical method – fuzzy-set qualitative comparative analysis (fsQCA) to test the core tenets of complexity theory, namely, asymmetry, equifinality and causal complexity and valence reversals...
Journal Articles
Journal of Services Marketing (2018) 32 (3): 334–345.
Published: 11 January 2018
..., governance, education, health, safety and security, personal freedom and social capital. Design/methodology/approach The fuzzy-set qualitative comparative analysis (fsQCA) and complexity theory, a relatively novel approach for developing and testing the conceptual model, are used for asymmetric modelling...

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